Podcasting has become an incredibly popular medium for sharing information, storytelling, and engaging with audiences. If you’re looking to expand your reach or promote your brand, getting on podcasts can be a powerful way to connect with listeners. But how do you actually get on podcasts? This guide will walk you through the essential steps to increase your chances of landing guest spots on podcasts.
1. Identify Relevant Podcasts
The first step in learning how to get on podcasts is to identify shows that align with your expertise or interests. Look for podcasts that target your audience and cover topics you’re passionate about. Use platforms like Apple Podcasts, Spotify, or Google Podcasts to search for shows in your niche. You can also join podcast guest directories, where hosts look for potential guests.
Tips for Finding Relevant Podcasts:
- Focus on podcasts in your industry.
- Research the show’s target audience.
- Listen to a few episodes to understand the tone and format.
2. Craft a Strong Pitch
Once you’ve found relevant podcasts, the next step in how to get on podcasts is crafting a compelling pitch. Your pitch should highlight why you’re a great fit for the show and how you can add value to the audience. Be concise and clear about your expertise, and tailor your pitch to each podcast host.
What to Include in Your Pitch:
- A brief introduction about who you are.
- Why you want to be a guest on their podcast.
- What specific value or unique perspective you can bring.
- Previous experience in media or podcasting (if applicable).
3. Build Relationships with Podcast Hosts
Getting on podcasts isn’t just about sending pitches—building relationships with podcast hosts can greatly improve your chances. Engage with hosts on social media, comment on their episodes, and share their content. By building rapport, you create a connection that could lead to an invitation to be on their show.
Ways to Build Relationships:
- Follow the host on social media platforms.
- Share their episodes with your network.
- Send thoughtful comments or feedback on their episodes.
4. Leverage Podcast Booking Platforms
There are several platforms dedicated to connecting podcast hosts with potential guests. Signing up for these platforms can make it easier to get on podcasts as they match you with shows seeking guests with your expertise.
Popular Podcast Booking Platforms:
- Podchaser: A comprehensive podcast database where you can find shows and pitch yourself as a guest.
- MatchMaker.fm: Connects podcast hosts with potential guests through an easy-to-use platform.
- PodcastGuests.com: A service that sends out lists of shows looking for guests in various industries.
5. Prepare for the Interview
Once you secure a spot, the next important step in how to get on podcasts is preparation. Study the podcast’s format, familiarize yourself with the audience, and prepare key talking points that align with the theme of the show. Being well-prepared will ensure you come across as knowledgeable and engaging during the interview.
Interview Preparation Tips:
- Listen to previous episodes for structure and tone.
- Prepare stories or examples to illustrate your points.
- Have a clear call-to-action if promoting something specific.
6. Promote the Podcast Episode
After your podcast episode goes live, help promote it by sharing it on your social media platforms, email newsletters, or blog. The more you promote the episode, the more exposure you’ll get, and this increases the likelihood of other podcast hosts inviting you to their shows.
How to Promote Your Episode:
- Share the episode link on social media.
- Include the episode in your email newsletter.
- Write a blog post or article summarizing your key takeaways from the interview.
7. Continue Pitching
Learning how to get on podcasts is an ongoing process. Don’t stop after landing one interview—keep pitching to new podcasts and expanding your reach. As you appear on more shows, your experience will build, making it easier to secure future podcast guest spots.
Conclusion
Getting on podcasts is an excellent way to build your personal brand, reach new audiences, and establish yourself as an expert in your field. By following these steps—identifying relevant podcasts, crafting a strong pitch, building relationships, using podcast booking platforms, preparing for interviews, promoting your episodes, and consistently pitching—you’ll increase your chances of landing valuable podcast guest appearances.
Now that you know how to get on podcasts, it’s time to take action and start reaching out to podcast hosts!
