Any fundraising event requires a great deal of preparation and coordination since it offers the chance to meet contributors face-to-face and mobilize support (and money!) for your cause.
You may have invested in a donating kiosk as a fast and simple method to assist in accepting contributions via credit and debit cards, because you depend on donations to support your initiatives and your cause.
In the event that your donation kiosk is operational, you undoubtedly want to see a high rate of return on investment. Fortunately, during your next fundraising event, you may increase the amount of money raised with your giving kiosk by using these 5 simple strategies!
1. Make your contribution kiosk unique.
If a donor is uncertain about the amount or the cause they are supporting, they may be reluctant to donate. Whether you’re a church or charity, branding your kiosk with the name of your organization can make you seem more credible to donors and increase the amount of money you get. See these suggestions for personalizing your kiosk!
Create a greeting card.
A little note, about 4 by 6 inches, explaining what your organization does and why your cause is so essential may be placed with your donating kiosk. Donors won’t have to worry too much about where their money is going or what it helping since this will notifies them right away.
Make a sign.
Consider creating a sign if a card can’t include all the information you would want to provide about your company. A piece of paper or a banner that hangs above your contribution table might be your sign.
Create a sticker
If you still can’t make your message with a card or sign, immediately personalize your contribution kiosk. Your nonprofit’s logo may be made into a sticker that you can place directly on the front of your kiosk. In this manner, there is no possibility for mistake since the item is branded with your nonprofit’s name.
The lesson here is that, while you should always be present at your contribution table to assist with any queries, personalizing your kiosk will help reduce the amount of inquiries that come up. The key to personalizing your contribution kiosk is openness. Donors are more likely to follow through on a contribution if they are immediately aware of the amount and recipient of their gift.
2. Give a use demonstration for your donation kiosk.
It’s possible that many of your contributors have never made use of a contribution kiosk. Furthermore, it’s possible that a donor who has previously used a donating kiosk won’t know how yours operates. It’s important to keep in mind that kiosks are not only relatively new technologies but also vary widely in terms of size, shape, color, and functionality.
Check out these methods to help you become an expert demonstrator.
Make your steps simpler
Before starting, the donor may need to touch the screen of your smartphone to wake up the program. Before users slide or insert their cards, they may also need to choose a contribution amount and provide some personal data.
To avoid the chance of contribution abandonment, make sure your kiosk only requires three actions. Less steps is preferable. If offering one-step contribution kiosks to your fans is something you’re interested in, there are several very basic gadgets out there.
It is your organization’s responsibility to make the appropriate purchases and avoid time-wasting kiosks that will make the contribution process more difficult. With our cutting-edge Donation Kiosk, which seamlessly combines technology and compassion to boost generosity and simplify donating, you can increase the impact of your organization.
Add recommended dosages.
Give your fans sums that fluctuate in monetary value if your kiosk allows you to do so and does not have a single, fixed contribution quantity. Again, this will only result in contribution abandonment, therefore you should never have initial donations set too high. Examine the donor profiles, taking note of their income levels, to establish a suitable predetermined amount.
By including recommended amounts, you may also cut down on transaction time, giving your supporters more time to get active and educated about your cause.
Take all forms of cards.
Verify that the software on your contribution kiosk supports both chip and stripe cards.
Ideally, you should search for a giving kiosk that only accepts payments via one method to prevent confusing your fans when they are making a gift.
The lesson here is that even though the idea is to design a kiosk that is so intuitive that users won’t require any help, queries almost always come up. Simplify the procedures involved in a transaction, provide recommended contribution amounts, and accept all credit and debit card types to reduce the amount of uncertainty around your kiosk.
3. Examine your past donations using the contribution kiosk.
What connection does this have to your donation kiosk? Everything! As was previously indicated, in order to keep the transaction moving quickly, you should give preset contribution levels. To choose acceptable and reasonable giving amounts, you must first get to know your contributors.
Recognize your advocates
Throughout your fundraising, you must never forget about your contributors. You have to be aware of their name, locality, hobbies, and income, among other fundamental details. For more on where to search for your largest gifts, see Identifying Major Donors: 11 Top Strategies and Tools.
You may be able to provide contribution levels ranging from $5 to $50, depending on your organization and donor profiles. Thus, you want to think about putting the first preset contribution level at $5 rather than $50 if, for instance, you are a tiny charity animal shelter and the majority of your contributors earn around $30,000.
In this manner, your predetermined payment will more easily fit into the budgets of your supporters and won’t turn anybody away right away.
Accepting contributions from people based on their financial situation will only encourage more donations to your organization.
Recognize the time, day, and place.
All of these things have an impact on your contributions, so check your watch and calendar and take note of the locations where you’re fundraising.
Nonprofits should, for instance, choose donation levels according to the occasion’s atmosphere. A summertime outdoor event held during the daytime is probably going to have a lower basic contribution amount than a gala held in a nighttime location.
The lesson: If you just recently purchased a donation kiosk, you may not be aware of the approximate contribution levels for each site. When determining your preset amounts, you may base your decision on the income of your supporters while accounting for time and place.
4. Decide where to put your contribution kiosk.
Whether your event is a walkathon or a silent auction, now that you know that time, date, and location effect contributions, concentrate on where to make donation requests.
Select a busy location.
It goes without saying that you shouldn’t put your kiosk in a corner in the rear of your event, but you should definitely make sure it is clearly visible. You may set up your contribution kiosk in a prominent location near your registration or check-in table so that guests can’t miss it, depending on the kind of event you’re hosting.
For instance, by setting up the gadget on a table close to the entrances and exits, colleges may use a contribution kiosk to generate money during on-campus activities (imagine: an alumni fundraising event). In this manner, visitors will come across your donation kiosk twice, increasing the likelihood that they will make a gift to your school.
Put a placard next to your kiosk explaining why you’re gathering money to make it stand out even more.
If your event is taking place outside, keep a close eye on the weather since people will probably seek for shade during the warmest parts of the day.
Establish a special location.
Try putting up a special table exclusively for collecting contributions if your event is larger. You may also integrate your donating kiosk with your registration table if your contribution procedure is straightforward and only requires one step.
Additionally, other guests of the event will see others utilizing your smartphone if your contribution kiosk is placed in a prominent area. Witnessing other visitors giving is another tried-and-true method to inspire others to follow suit!
Above all, do not allow donations to be abandoned. If it is difficult for contributors to reach your contribution line, they will quickly give up. Your supporters won’t have to stand in line to donate to your cause when you employ a donation kiosk with a short and straightforward procedure, allowing them to easily return to enjoying your event.
The lesson is that it really does matter where you set up your contribution booth for your fundraising event. To ensure you don’t lose out on any possible donations, make sure it’s visible and easily available to everyone attending the event.
5. Advertise your contribution station
Remember to advertise your contribution kiosk in addition to your fundraising event! As we previously said, kiosks are a relatively new addition to the charity fundraising industry.
Include it in your newsletter and on your website.
Because supporters are visiting your charity website to learn more about your cause and future activities, this is the ideal time to advertise your contribution kiosk. Your supporters are eager to hear about your contribution kiosk in your newsletter since they are already interested in following the advancements and enhancements your organization is making.
Employ word-of-mouth
Of course, you may advertise your kiosk the conventional manner. Word-of-mouth marketing will get people talking about your contribution kiosk and may even reach your less tech-savvy supporters more quickly than internet advertising. Make sure volunteers and employees know to hype up the kiosk during events. Your emcee may also make an announcement.
Use social media to share
Even if your organization has a website, it’s probably not your only digital footprint. Make sure your supporters know what to expect at your next event by
Tweeting, posting, and sharing photographs of your contribution kiosk on social media. To help them understand how to operate the gadget, you may even provide how-to pictures or videos!
The lesson here is that in order to make the most of your kiosk, you should advertise it on your website, in your newsletter, on social media, and by word-of-mouth. At Linkitsoft, you’ll get more contributions via your donation kiosk the more people who know about it.
