Why is Instagram Critical in Social Media Marketing?
When Instagram was first introduced in 2010 it was just a social media platform like every other app. Its purpose was to permit users they can fill their feeds with selfies and pictures of different landscapes and their favorite animals. Now it has revolutionized much, from being a simple app that let you share ideas in the form of pictures to a full Social Media marketing platform to increase the interaction of your business. Instagram has added new features and made changes in such a short time. You can now enjoy Instagram’s shop posts, advanced analytics, reels, and Instagram stories.
Nowadays, no matter from which niche you belong, whether it’s eCommerce, media, education, entertainment, and any other. Your presence on Instagram pays a great addition to the growth of your business. To do so you have to understand the tactics and strategies of this platform. This includes the types of content that boost up your post, applying appropriate Instagram story strategies, and keeping a track of your metrics.
Why Instagram is Necessary?
You would have an idea that how powerful and great the Instagram platform is, where you not only share photos, videos or ideas with your friends and followers. But it’s also an amazing channel for e-commerce marketing now the question is why it’s successful. It’s because of its easy format and visual nature through which your followers can analyze your products directly. You can showcase your products to a larger audience by posting them on your feed, Instagram stories, or in the form of videos in reels and IGTV. Some even buy Instagram followers to increase engagement on their feeds. While several businesses have experienced that posting visual content has increased the worth of their e-commerce marketing.
Why do you need to choose Instagram over other social media platforms? It’s because Instagram users are more active than any other social media platform. Comparing other social media platforms with others like Facebook, LinkedIn and Twitter will give you a better answer. Because of the simple format and engaging features, Instagram users are more engage and this platform has more online shoppers than any other. Most users like to buy clothes, shoes, makeup, and jewelry just by seeing them on Instagram. Not only because of the users,
Build Your Business Instagram Presence
If you haven’t still moved to Instagram to run your business and you think that your products don’t belong to e-commerce. Or the niche of your business wouldn’t work on Instagram, well it’s wrong. Because to increase engagement for your brand and to connect with new customers, Instagram will work great. If you are looking to build a successful marketing strategy that will help you to increase your audience. You’ll have to understand the algorithm of Instagram.
In 2016 when Instagram changed from a chronological feed to an algorithm, people didn’t respond with joyous reactions. Instagram changed chronologically to the algorithm because of the size as it was difficult to manage all the photos and videos that people share. In that way, people were able to see content that was more relevant to them. In chronological you just have to worry about the content that you need to post. But now with algorithm-based feeds, you have to take care of several factors. That includes taking notice of the engagement of the post, how many likes it gets, and how long people stayed to your post. Although Instagram is changing drastically and it becomes difficult for you to understand what sort of content you need to post. Well, it’s not impossible you just need to keep in mind some factors to understand how your post will perform. Below are the factors:
– Timeliness tells the time under the photo or video that tells how long ago it was posted.
– The relationship feature will let you see more photos and videos of the account that are active.
– Interest gives the prediction of a post that how much you like it and the same content will continue to show on your feed.
– The following list will tell which accounts you follow and your feed will be filled with their content.
– Frequency tells how much you use Instagram and will show you your feed according to your visit.
– If usage of your Instagram account is more this means you’ll get to see more detailed posts otherwise you just get the highlights.
Set Media Marketing Goals
After understanding the algorithm of Instagram you need to set a marketing goal that you need to achieve. You’ll have to decide what sort of success you need, whether it’s about brand awareness, getting potential customers, engaging the community, or increasing the loyalty of your brand. Or you are just going to educate your followers regarding your business or work with it as a tool for customer service. It’s up to you what you want to achieve, set the goal, and work for its success.
What’s Your Target Audience?
If you have worked on finding your goal, now it’s time to look for your target audience. You need to find your potential customers and look for their interests. What sort of hashtags do they use, and in what post do they show more interest? You can also check your competitor profile and look at their following list. There will be a long list of followers and going through each one will help you to capture their attention. Take note of hashtags that your competitors are using, hashtags are the game changers and they are considered the best way to reach your target audience.
Analyze Your Profile
Now you have set the goal and audience in your mind, now it’s time to improve your profile by analyzing it from every aspect. Have a critical look at your profile and look at its performance so far then you would have a better idea whether it’s on the right track or not. Whether it’s a profile photo, bio, hashtags, captions, story, or anything. It should feel intentional and engaging for your followers. Every decision you make while auditing your profile should make you closer to your goal.
Set Your Business Account
Now that you have checked all your profiles, it’s time to set your account according to the niche of your business. Provide products and content that are relevant to your user, post engaging content, and apply other strategies.
Use Instagram Videos for Business
You can use Social Media Marketing like Instagram videos in the form of feed posts, Instagram stories, IGTV, and reels to promote your product. You can collaborate with famous influencers to suggest your product to their followers. Also, you can show them live videos on Instagram stories to describe your product or service or create short informational videos. This will be helpful for your customers and they’ll engage more to get Instagram auto Likes.
Instagram is evolving speedily, businesses must understand its media marketing strategies that work. Although some businesses contact websites to write for us technology guest posts to help them reach their engagement goal. So you have to work on understanding the strategies of Instagram if you really want to make the social media marketing game stronger.