What pops in your mind when you hear the word ‘engagement’ in a marketing plan
A strategy to connect customers to your brand. Right?
For instance, you have launched your business, but your business isn’t making the waves as you expected. Wondering what’s missing?
Your brand engagement is either super low or is missing completely.
Brand engagement is considered as one of the crucial factors both externally and internally. Can’t think of ways to increase your brand engagement? Oh well, worry no more!
In this article, we have focused on brand engagement and why it is one of the crucial factors in your marketing plan. Along with this, we have compiled some excellent brand engagement strategies that will give new wings to your brand.
Brand engagement is the process of maintaining and building a commitment from a brand to a customer. A positive conception of your product or company in your ideal customer’s mind as it breaks through the clutter and grasps the attention of your customers.
It is something you need the most, and it’s non-negotiable. If you want your business to reach the height of success, you need to stand it out and create a powerful impact on your business.
Brand engagement is an interaction of your audience with your brand. Without brand engagement, it won’t be easy for your brand to climb the ladder of success. You may have noticed some companies or businesses hire social media managers to manage their social accounts. So that they can respond to customer queries, reply to all the comments and post engaging content daily on social media.
Why Does Brand Engagement Matter?
When it comes to building your brand, engagement plays a vital role. Here’s why brand engagement is the crucial thing, and this is how it can be beneficial for you.
High Customer Engagement
Here comes the first and prominent benefit of brand engagement. When mixed with well-thought techniques, effective strategies help you to interact with your audience quickly through emails and social media. When you create groups to resolve the addressing issues of customers, you will eventually experience high engagements on your posts.
Increase Customer Loyalty
When you ask customer’s their opinions and resolve their issues, customers will reward you with their loyalty. This is one of the significant benefits why brand engagement is considered an essential part of a marketing plan.
Generate More Sales
This point is linked with the previous one. When your customers are satisfied with your service or products, then there are high chances they will recommend your products to others, which will eventually boost your sales. Remember, when a customer buys your product, he doesn’t only buy the product but a solution to their problem. So, cooperating with your customers will bring more leads your way.
Improves the Product and Services
When you build a relationship of trust in your customers, this will boost your sales, and there are high chances to collect valuable feedback from your customers. Feedbacks from customers help you in improving your product and services.
Create polls, surveys, quizzes, or forms to collect valuable feedback from your customers, and converse with your audience to bring forward a better version of your product or service.
You will get both negative and positive feedback. The more you learn from the critical feedback, the more your product will grow.
Ways to Increase your Brand Engagement
Run a Contest
Running a challenge or a contest with an amazing prize is a great way to increase your brand engagement on social media. Create a simple contest, ask the audience to comment down, and then announce the winner’s name. You need to set up a battle as people are more attracted to these contests or quizzes on social media.
The best thing about this is setting up these contests and quizzes is not complicated. It is the easiest strategy to grab the audience’s attention and increase your brand reach as well.
Post Evergreen Content
When considering evergreen content, you need to know the difference between evergreen and hot content.
Hot content is relevant for a short time period, these tropical contents are the ways to increase your brand engagement and can create a huge spike but it may become irrelevant in a week.
Evergreen content is the one you can upload many times and you can repurpose it accordingly, and every time you post, there are more chances to maximize your reach.
The best thing about the evergreen content is that it is timeless compared to the other creative content. Everyone loves evergreen content because they get good value every time someone reads it. As you can imagine, evergreen content gets excellent reach. One of the best ways to increase your brand engagement.
Use Appealing Visuals
Visual content is the best strategy to engage the audience. For example, If we talk about Facebook reach, Facebook with images has 2 to 3 times more engagement than if you upload your post without pictures. Images play a vital role when it comes to increasing your brand engagement.
Post at the Right Time
Before you post your content, you need to look at the perfect or the right time to upload your content. Posting the content at the right time is critical. Dig into the social media insights, and you will find out the right time to post.
Make Short and Engaging Videos:
Have you tried creating videos for your brand on social media channels? If yes, and you didn’t get the maximum reach, then it could be two reasons.
- You have created long videos.
- Your video content isn’t engaging enough to attract the audience.
People love to watch short videos, but people would get bored and leave it without watching if your videos are too long. Try creating short videos and focus on your message to grab the attention of your audience.
Plan Your Content
If you want your content to grow your brand, you need to put effort into it. If you are a beginner and need to post your content daily to grab the audience’s attention, you need to plan it.
Planning the type of content before could be the best strategy you can do. You need to choose the type of content. Let’s take a look at the category.
- Live video
- Branded images
- Funny pictures
- Other people content
Plan your content before choosing the right category, and then post it at the right time. Creating content and posting it at the right time is pretty challenging, so you can go for social media management tools such as Agorapulse alternatives and others.
Ever heard of the famous tagline “Give to get”?
Well, it is all about business deals; when you favor someone, you get something in return!
Now, what do you need to do?
- Upload a post for a giveaway.
- Ask the participants to like and comment on your last five social media posts.
- Ask them to engage on your recent posts by commenting on them.
- You can also make sure your participants have shared your posts on their walls by asking them to send you a screenshot for confirmation.
While running giveaways or contests on your wall, make sure that you set them according to the set of audience that you have on your page. Keep in mind the demographics, behavior, and other such aspects for a successful experience and grow your Facebook engagement smoothly.
Brand engagement is a considerable part of your marketing plan. Brand engagement matters the most as it helps you get high customer engagement, increases customer loyalty, generates more sales, and improves your products and services.
There are several ways to increase your brand engagement. You can run a contest, post evergreen content, use appealing images to attract your audience, make sure you post at the right time, create short and engaging videos, and plan your content before and don’t forget giveaways.