First, it’s important that we answer the question, “What is guest posting?” and Guest Posting Sites According to pakainfo.com:
Guest blogging, also called “guest posting,” is the act of writing content for another company’s website. Generally, guest bloggers write for similar blogs within their industry in order to: Attract traffic back to their website.
Best Sites for Guest Posting Sites
It may seem counterproductive to spend time writing articles for other sites (that you may even look at as competitors no less), when you could be using that time to create content for your own site. But the opportunities that guest posting can offer you can be monumental for your SEO and sales goals. Here are some of the things that guest posting can do for your site.
What is Guest Posting?
Guest Posting, in layman’s terms, refers to writing and contributing articles to be posted on someone else’s website or blog. So, basically, anyone employed as a content writer or any freelancer is doing guest posting for the employer they work for.
Benefits of Guest Posting
Guest Posting is not simply restricted to writing for someone else and packing your bags and leaving once you are done with your job. Guest Posting adds value to the writers’ own roster of work and helps them build their own online influence.
Some of the good examples are writers from pakainfo.com, infinityknow.com, and yttags.com who by working brilliantly, though on an employer’s platform, have carved a niche for themselves.
Related: Here’s how you can build a strong personal brand as a freelancer
So, coming to the benefits of guest posting, it helps in:
1) Building relationships
By working alongside other bloggers and in a community to writers, you tend to build relationships with them which is definitely fruitful in the long run.
Bloggers oversee a large share of participation on social media and can be tremendously influential. This way you build both a solid network, grow your realm in social media and get credit for the work that you do.
2) Being picked up by Search Engines
Having a link to your own blog is added somewhere in your own post by the host blogger is highly beneficial to your worth as a writer. This is because, over time, the backlinks will help raise the value of your blog to search engines.
Eventually, your content will be picked up by Google, Yahoo, Bing and other top search engines. This is what SEO (Search Engine Optimisation) is and will help your content get ranked and distributed better.
3) Helps you get famous
Going back to point 1, guest posting helps you to venture into an already-established community of writers. It gives you a chance to connect with new people and share your message.
If you generate value to the said community through your words, both written and verbal, you will see that value convert over time and garner more followers. So, you must keep adding value and helping people out and with time, you will win!
Things to Keep in Mind Before Starting Guest Posting
Content Marketing is currently a hot pie in the market and guest posting is a staple of the same. Also, guest posting is not as simple as before.
Now it does not only restrict itself to improving one’s ranking in the SERP’s, rather, but it also helps you connect with the target audience and promote your services to the customers.
So, given below are a few things to keep in mind before guest posting:
1) Picking the right host blogs
It is equally important to pick the right guest poster and the right blog because both the writer and the kind of content can make or break the guest posting cycle. So, before reaching out to be a guest poster, do ask questions about the kind of content the potential blog covers and steer clear of any content outside their (and your) niche.
This is because having no knowledge of a certain niche can get you rejected right off the bat and you would also struggle to establish your connection with the audience.
2) Engaging headlines
As a writer, it is always good to have some spunk as that helps you stand out from other writers in the market. Needless to say, as a guest poster, you must be able to pull up captivating headlines, because the headline is what makes the user click through to see what is inside the blog post.
Statistics say that people reading headlines are 5 times more than the one reading copies. So, try to write a compelling headline which leaves the reader wanting for more.
3) Keep it simple
Ornamental writing has come into vogue these days, however, the classic way of writing will always be one where the content is crisp, lucid and simple. The average user might cringe on seeing too many technical words which will also make skimming through content difficult.
Since the target audience always operates at a layman level, it is best to put out content that has brevity, soul, and wit and limited to no jargon.
4) Proofreading saves the day
Proofreading is a writer’s superpower and must be exercised aptly. Grammatical and spelling errors are highly-offputting which can make the entire piece of content look shoddy, regardless of how interesting a topic is covered. So, make sure you or an editor/writer does proofreading for you once you are done with writing your guest post.
5) Using videos and images
As a writer, one should not restrict to a certain format or style and must always look for ways to give wings to your content. Guest posts are primarily about writing, yet, more content options should be explored like adding images, videos, GIFs and infographics.
They not only help break down the content and add spice to it but are relatable and well-received by readers. In fact, a lot of guest posters actually ask writers to add the same to their articles and listicles.
INTRODUCE YOU TO A NEW CROWD
Writing blog posts for other blogs allows you to get in front of their audience, thus raising your brand awareness to potential prospects who may be unfamiliar with your brand.
YouTube Tag Extractor – In this post I will talk some free YouTube tags extractor websites. Using these websites, you can grab tags from any YouTube video through its link. You just have to submit URL of the video and get all the tags from it that you can copy and save.
INCREASE YOUR BRAND TRUST
If your brand provides quality content, people will come back for more. It’s really as simple as that. Building authority in your industry goes hand in hand with building customer trust. Guest posting on other related sites allows you to display your depth of knowledge in your field.
Guest posting/Guest blogging is not just about getting backlinks. It is an opportunity to target new audience, increase subscribers, grow your online audience and build relationships with other niche influencers.
Guest blogging can benefit you if you do it right. It’s a game not everyone can play, but to play well and win, you would need to know a few things and follow certain steps.
HELP YOU PULL IN MORE SITE VISITS
A website without traffic is a website without profits. When your article goes live on another site, this can supply you with months and years of traffic, depending on the popularity of the site that it’s posted on and how helpful your post is.
Most of the guest bloggers intend to write for getting backlinks. To do this right, you would need to take care of few things. To publish your post on high authority sites, you would have to write high quality content. Otherwise, targeting multiple less authority sites would be the ultimate goal.
To help you get out of the research process I have listed below a big list of sites that accept guest posts. Before reaching out for guest posting, make sure your site has quality content, otherwise you would be looking to reduce bounce rate.
ENABLE YOU TO GET FREE BACKLINKS
One last advantage of guest posting is that it allows you to get a backlink to your website, which is a major factor in SEO ranking. Why? Because backlinks are the lifeblood of SEO, and typically the more backlinks a website has, the higher Google will rank it in search results.
The first thing you should do is to determine the purpose of your guest blog. Why do you want to publish your content on other sites? As I said earlier, for a backlink or getting more followers. This should not take much time but is more important.
The second most important step is to find guest posting opportunities. Not every site on the internet accept guest posts but a few of them do. Everyone wants to publish content on top guest blogging sites but very few of them get through successfully.
QUICK TIPS FOR OUTREACH
- Start by making a list of anywhere from 10-50 sites that you’d like to guest post for.
- Determine whether or not the site accepts accept guest posts first.
- Bypass your competition and instead look for related blogs to write for.
- Shoot for sites that are bigger than yours, but not so much that you’ll likely get ignored.
- Don’t forget to continuously do keyword research to find new opportunities.
GETTING YOUR PITCHES READ
When you’ve discovered the sites you’re going to write for, you now have to figure out how to produce an astonishing pitch that is sure to make the blogger you’re reaching state yes without fail. Here are a few ways to do this.
BE A “PEACOCK”
How can you make your ideas stand out from the rest? Try to think of unique angles to subjects that have been discussed recently, or consider re-hashing an old post and spinning it with new ideas and updates. Be sure to create a title that is attention-grabbing and memorable, and don’t be afraid to include links to other noteworthy pieces that you’ve published. It’s OK to show off a little bit.
CUSTOMIZE EACH OUTREACH EMAIL
Your content strategy can’t rely on a one-size-fits-all approach. Don’t send the same template email to every site you pitch. Make sure to tailor all of your pitch emails to the specific person (and site). Also, be sure to include the person’s name (and the name of the site) as well as a reason why your pitch should be considered.
So far, you might have selected a few sites from the above list to target, but make sure to visit the sites and check what type of posts they are accepting. If you think i have missed any relevant sites please let me know in the comments and I will update it.
Attempt to make an actual connection with whoever you’re contacting. Keep in mind, there is a human behind that site as much as there is behind yours, and regardless of whether their blog is bigger than yours, we’re all human at the end of the day. Be yourself and be clear about what you want from them. When it comes to effective outreach, people are more receptive than you may think.
Lastly, don’t spam your prospects. Create a spreadsheet or other tracking document and note all of your follow-ups. Try following up once or twice, and if they don’t respond then simply cross them off your list.
Guest posting can offer a great way to meet and share with other bloggers, introduce your content to new audiences, and get valuable SEO backlinks. Remember to be personable, direct, and unique when conducting your outreach. It’s really just a numbers game at the end of the day.
Voicing your opinion is not only the need of the hour but is also now viewed as a strong individualistic trait and may also open many doors for you. There are people who are constantly writing on platforms like LinkedIn, Quora, Medium and the likes to establish themselves amid a professional network of people and exert a strong influence. Guest posting, if done right, can also work wonders for you. So do give it a shot.