It doesn’t matter which retail sector your brand belongs to; delivering gift by using custom printed shipping boxes are a hit amongst all during the holiday seasons.
Regardless of the magnitude of your operations or whether you are new or established in your consumer markets, gift packaging is always a great PR tool. With so many branded boxes springing up during various festivals, capturing customers’ imagination becomes both crucial and essential.
How can your brand make a difference?
We all agree that superlative box designs are appreciated by one and all. But changing times have evolved customer preferences. Today, they assess the brand ethics before buying from them. The most prominent factor is using sustainable packaging and caring for the environment.
Take a look below to find out what your brand can do to reduce its negative impact on the climate and communicate this stance to customers. Here you are going to figure out the numerous advantages of using green shipping boxes for gift packaging.
Be fair and real
Not all brands that claim their packaging to be ‘100% recyclable’ or ‘totally recyclable’ actually stand by their words!
Customers are very aware and are quick to find out if the brands are complying with their commitment. If they find that the business is faux, they won’t waste time in changing their preferences. Not only this, negative feedback and online reviews can spread to more customers and deter growth plans.
If you want customers to appreciate your packaging and clean brand values, then opting for relevant materials is a must. Customers first judge the brand’s claims via its packaging boxes. Corrugated and cardboard stock can be identified easily and is a hit among eco-conscious customers.
Also, stating the exact box specifications in terms of reusability can be an added competitive edge. You can specify how to recycle the boxes and what the gift packaging is made of to foster more customer trust.
Customize the box dimensions
This is not only in the measurements aspect but in composition too. Did you know that even tiny boxes you get with food items are made of layers of plastic and foils? You can work with your printing partners to ensure that you get completely sustainable materials from start to finish.
Corrugated and cardboard, both are highly flexible to be molded in different ways and methods. Corrugated paper, in particular, is world-renowned for being apt for shipping. The fluted layers can be adjusted according to your specifications. This makes the stock paper suitable for even the most fragile items.
Using green materials doesn’t have to be boring and bland. You can use contemporary printing techniques to add color and character to the boxes. Innovative shapes and personalized box features make gift packaging look premium in eco-friendly boxes.
Preserve the brand look
The next thing to do is to convey your impressive brand ethics to customers. Custom printed shipping boxes are recognized via the brand logo and name embossed creatively on top.
Opting for gift packaging elevates brand awareness. Use this chance to the fullest to advertise your business. You can use earthy backgrounds to depict that your company believes in being sustainable. Or using lighter shades and mutated graphics can also help to radiate a responsible brand vibe. Anything that you print on these boxes links the same sentiments to your brand. So, pick wisely!
Certain brands like The Body Shop inform customers how the business gives back to the community. This form of branding is most effective as it encourages customers to stick to the brand for future orders too. An important tip is to keep all the branding components persistent so buyers don’t ever lose sight of your brand image.
Encourage recycling
Did you know that recycling every ton of cardboard can save 9 cubic yards of landfill? Prompt your customers to be more responsible too. If they want to see the brands doing their bit for the climate, customers must too participate in the same and feel enlightened.
Creative ideas like using the custom boxes for alternate uses are likely to be appreciated by customers. This way, you are not only fostering creativity but depicting a positive brand aura.
Putting up stats and figures about sustainability drives also helps to impart an informative brand stance. You can start awareness campaigns and arrange seminars as part of the promotional drives. All these create a comprehensive brand identity where customers work with the brand to make the planet a healthier place. Your brand is bound to be advertised more through social media sharing and customer loyalty.
Mediate between customers and retailers
Mostly the gift packaging is sold through retailers. Picking sustainable boxes can make them pile on your boxes more often if they are liked by customers.
Another way of securing a permanent spot on the retail racks is by making life easier for retailers. Print the boxes with QR codes and relevant storage and transport info on the gift boxes so they are dealt with accordingly.
Retail warehouses are stacked with a lot of stock. The conditions may vary too. The boxes can be laminated and coated with numerous options to make them water and dust-resistant. Sustainable boxes are easier to print and can be availed all year round as their materials are recycled and not produced from scratch.
This means that your products can reach retailers on time and enable them to meet customer demand. A positive brand aura improves retail footfalls and makes your brand a constant customer hit.
What more is in-store?
Additionally, using clean and green gift boxes can lower your overheads. The materials are cheaper to get and customized sizes reduce wastages.
Better alignment with customer expectations enhance sales figures. All in all, picking sustainable custom printed shipping boxes is a remedy for success!
Conclusion
It is high time you consider switching your regular gift packaging for cleaner ones. All you know, you may come up with innovative designs in the process. That way, your brand, customers, and the planet get a win-win deal!
