Influencer marketing on Instagram has grown in importance. This allows marketers to collaborate with thought leaders in their industry and push brand messaging to a wider audience.
Influencers are often seen as independent, so aligning your brand to their authoritative voice can give your messaging authenticity.
It cannot be easy to choose the right influencer. Marketers may fall for the celebrity charm and forget to consider what the influencer has to offer.
Marketers must understand what an influencer is. Plan an influencer strategy to determine how responsive the influencer’s network is to your brand.
Pepsi’s attempt to tap into social movements like Black Lives Matter was met with backlash. Although Jenner has a huge reach, she was not the right influencer for a campaign that was considered inauthentic and co-opting BLM.
Today’s consumers are less sensitive to traditional advertising and are more aware of social issues. They also have finely tuned BS filters, making authenticity a key requirement for brands.
Instead of spending big on household names, partnering with micro-influencers can help you create a unique brand. https://genuinesocialmedia.medium.com/
Micro-influencers tend to be more affordable and have a closer connection with their audience. They are also perceived as being more authentic. Micro-influencers have higher engagement rates than macro-influencers, which average 1.7%.
Sand Cloud is an excellent example of how micro-influencers could be used to create authentic brands. This beach towel company relies on micro-influencers as brand ambassadors. It sourced almost all its content from its customers and regular customers. This strategy worked as the brand has 775k Instagram followers and has sold over $20 million.
Make sure your influencer has the tools, resources, and guidance to perform their role effectively. They should also be able to work with you as true partners.
You can find out more about micro-influencers and how they can help you create a brand.
Organize an Instagram contest.
Instagram contests can be a powerful tool for engagement, driving more engagement than regular posts.
The giveaway is a very popular contest on Instagram. The giveaway is a contest that gives away a product/service. Users can enter by following your account and liking the post. This can be a great way to increase brand awareness and engagement if the giveaway is done well.
Planning is key to running an Instagram contest. This includes partnering with another company to increase reach and identifying contest rules. These goals can consist of ‘enter for the win,’ “like to win,” or “follow to win,” and the creation of the contest post.
Once the contest is ready to go, plan your promotion. Think email blasts and banners on Instagram and social network plugs.
It is important to monitor the contest once it is running. To track the performance of your game, use hashtags, Google Alerts, and other social media management platforms. After the battle is over, you can promote the results to your social media networks.
Convert Instagram followers into email subscribers.
Email is still the best channel to build deep customer relationships.
Brands strive to convert Instagram followers to email subscribers through three steps proven to be effective in Instagram marketing for email.
First, you need to create a clickable incentive in your Instagram posts. This will depend on who your target audience is. Consider offering a prize, content, or discount.
Second, after the audience clicks through, make sure the landing page has a strong call to action and a link to an email submission form. https://genuinesocialmedia.medium.com/11-strategies-for-companies-to-increase-fans-via-facebook-and-instagram-6d86f2e9b09a
To make it easier for you to build meaningful relationships with your subscribers, create a mailing listing.
Embrace Instagram Stories.
With 500 million Instagram users per day, Instagram stories have become the most-used feature of the platform. Stories could even replace the main feed, according to some reports.
Stories allow you to share multiple photos or images in one post. These posts disappear after 24 hours. Their benefits can last longer to increase your reach and engagement rates. This will boost your chances of appearing under Explore and help you gain new followers.
Stories can help your brand appear more genuine and approachable. They also create a sense of urgency that keeps people coming back to you.
Live stories are great for drawing people in, as they are happening right now, while prerecorded stories can be used for more in-depth coverage of products, quickfire promotions, or sharing stories.
The best stories use the FOMO effect to create curiosity and keep people watching.
Remember that 60% of Instagram Stories are viewed with sound on. Make sure you have a great sound experience for your followers. https://www.articleshero.com/