Many social media organizations have risen to prominence in the last decade or two, only to fail. Vine, Meerkat, Google+, and other social media platforms have all vanished like dust in the wind. Instead, a new social media network has sprung into the public eye, becoming one of the most talked-about sites in years, much like earlier cultural trends. TikTok, to be precise. TikTok has gained an astonishing 800 million users in a few years. Furthermore, TikTok has produced over two billion downloads, bringing TikTok’s e-commerce viability to a new level.
However, with Microsoft in talks to buy TikTok, the United States is expected to become the company’s most important market very soon. This means that building a robust e-commerce TikTok strategy as soon as possible should be a top concern for businesses.
Many retail organizations have already exploited TikTok to viral acclaim. To prove its viability as a platform for generating purchases.
TikTok has a different tone than, say, Instagram marketing methods. Thus, sellers cannot apply their existing social media marketing strategies to this site.
Instead, retailers must develop a brand-new e-commerce TikTok strategy to raise exposure and sales. As a result, we will talk about how e-commerce brands may leverage TikTok to achieve those specific goals today. First, some background information on TikTok.
What is TikTok?
TikTok, like Vine before it, is all about making short videos. But, while much of TikTok is still focused on music, lip-syncing, and dancing. Many of the platform’s more advanced users have moved away from the platform’s beginnings.
Instead, they are more focused on generating original content. But, many of these videos have a low-budget, authentic, and quirky vibe to them. This is a defining feature of most TikTok videos and a need for matching the platform’s tone.
Videos from TikTok may last up to 15 seconds and use a range of filters to make:
- Clips more interesting.
- Take part in specific trends.
- Make TikTok a pleasant site to surf.
Users can also make 60-second clips by combining various TikTok videos on the platform.
Now that we got out of the way let us look at some possible e-commerce TikTok techniques by ghostwriting services.
eCommerce TikTok Strategies
Merchants can use the portal in various ways, like how they can use:
- Any social media site.
- Raise brand awareness.
- Gain new consumers.
- Drive client loyalty and so on.
TikTok can be used in a variety of ways by vendors, including the following:
Advertise the Brands
While TikTok advertising is still in its early stages. It is an excellent opportunity for merchants to reach their target:
- Demographic and beyond.
And, while TikTok’s advertising opportunities are still limited, the firm did launch a self-serve ad platform earlier this year as its advertising division continues to grow.
But, e-Commerce TikTok advertising opportunities abound. Since businesses may reach a large number of users through the company’s promotional offerings:
- Advertisements that can be bid on.
- Hashtag Challenge for Brand Takeover
- Branded Lenses and Filters.
- Views from the Top.
- An influencer with a difference
Merchants may enhance their e-Commerce TikTok presence and gain many new clients by using these adoptions.
TikTok allows retailers to stretch their creative muscles and venture into uncharted terrain for their business. Given the platform’s nature, retailers may have a lot of fun coming up with innovative, wacky campaigns that customers will enjoy.
For example, on National Avocado Day, Chipotle made a blockbuster hit by putting “TFW guac is free” alongside the music video for The Guacamole Song. The post was entertaining, quirky, unpolished, and honest, and it hit all the right notes with TikTok fans.
At the same time, the video launched the company’s #GuacDance challenge. Which became a viral hit, becoming TikTok’s highest-performing branded challenge.
While the video is a promotional tool for Chipotle’s free guacamole offer. Video is also an outstanding example of a company moving outside of its comfort zone. Getting creative with its TikTok approach, and creating clips that complement the platform’s tone. As a result, the brand has had a lot of success on TikTok.
Even while few businesses are destined to go viral like Chipotle. The Chipotle post serves as a shining example of an e-Commerce TikTok strategy. As the strategy can achieve by embracing the platform’s vibe to reach and resonate with people.
The same can be said about TikTok and its distinct culture, much as success with Facebook advertising. Facebook ads depend on businesses connecting with the platform’s broader spirit and character.
Partner with TikTok Influencers
TikTok has its collection of influencers, like most other social media platforms. But, influencer marketing is a compelling approach in this arena when it comes to e-Commerce TikTok methods.
Aerie, an American Eagle offshoot, only joined TikTok in April. When it finally enters the fray, though, the business made a significant splash. Charli D’Amelio, one of TikTok’s biggest stars, was chosen to work with the company. He brought thousands of new eyeballs to the brand. Moreover, offering the company credibility through Charli’s endorsement.
Aerie has only released ten videos thus far, one of which involves Jessica Alba. Yet, the brand has amassed a large following of over 23,000 people due to these influencer connections. Given how few postings the company’s account contains. It’s reasonable to say that its influencer-driven e-Commerce TikTok strategy is paying off.
Spread Product Awareness
Guess was the first firm to use TikTok to offer a challenge. The now-famous #InMyDenim challenge, which has received over 52 million views on the site. This challenge is an excellent example of an e-Commerce TikTok approach highlighting a brand’s items.
Guess, and TikTok collaborated on this campaign, encouraging fans to film themselves wearing the brand’s latest denim range to the tune of Bebe Rexha’s “I’m A Mess.”
While Guess hasn’t been particularly inventive with its TikTok videos after the campaign’s initial virality, the company has gathered a sizable following of over 47,000 as of this writing. This isn’t bad for a company account that only has 11 videos in total.
Yet, the corporation increased demand for its items by displaying real customers wearing them in the desired way.
Other apparel brands might embrace this concept, or various types of businesses could reinvent it. The lesson to be learned from Guess’s e-Commerce TikTok strategy is that it is pretty viable to create a fun, authentic campaign that centres on its products.