If you are planning to start an eCommerce business, you need to first figure out what features your website needs in order to succeed. There are plenty of eCommerce features that you can include on your website in order to make it more functional and user-friendly, and this article lists the top 10 eCommerce features that every site needs to have.
You’ll find plenty of suggestions and tips on how to implement each feature. Users will be able to use your site easily and get exactly what they want without having any difficulties at all.
The Top 10 eCommerce Features Your Website Needs to Succeed
1) 3D View of Products
Bring your customers as close as possible to your products. Allow them to interact with the product and see it from different angles, or zoom in on the product for a better view. You could also offer services like Virtual Fitting Room. Where users can upload their measurements and try on the product without having to buy it! Think about what you can do with augmented reality that’s relevant to your industry and create a virtual experience that will help you drive conversions.
Include testimonials: Let other people speak for your company by including testimonials on each page of your website and/or within reviews. Testimonials are powerful because they show how other people are using the service, which in turn helps build trust.
2) Social Media Sharing
Since social media is the new way we communicate, it should come as no surprise that it’s also a great place for marketing. You don’t need your own business page to use social media, like Facebook who are looking for businesses that could help them. What you want is to reach out and target these people who may be interested in your services.
Create graphics with enticing descriptions about what your products or services are and post them all over Facebook, Instagram, Twitter, Google+, etc. The key here is to create interesting content and interact with your followers by liking their comments or posting responses.
3) Clear Payment Info and Cart
A basic shopping cart should have the capacity for unlimited items and users, an easy-to-use checkout process. If in-cart checkouts so that customers can purchase their goods without having to leave your site, a place order button. The order without leaving the page, and secure payment options. Some other features you might want to include are a wish list or product tags system so that your customer can organize the things they’re interested in purchasing.
The payment options should be clear, and you’ll want to ensure that customers understand what happens when they’re ready to make a purchase. You can provide step-by-step directions and even allow them to review their orders prior to submitting payment information. Also, you might consider adding personalization features so that your customers can adjust their preferences at any time. You’ll want your website design designed in such a way that it doesn’t confuse new or returning users with too many options.
4) Personalized Product Recommendations
Building a website is not something you should do without experience or professional help. When designing your site, it is crucial that you have all the necessary features that are required for online shopping. At Construction Corporation of America, we offer reliable website development services for your eCommerce website! We know how to create an aesthetically pleasing and functional website while making sure the visitor can find what they need.
5) A Good Return Policy
A return policy is one of the most important aspects of a successful ecommerce business, so be sure that you have an understanding and willingness to abide by one that is not too strict. If your product has a warranty or guarantee, then it should be mentioned on your website as well. There are many reasons why customers will want to return their purchase: they didn’t like it; they don’t need it anymore; they found something better elsewhere; they changed their mind…etc.
It’s best to provide clear instructions on how customers can go about returning items purchased from your site so there are no surprises or misunderstandings. If you offer free shipping, this information should also be included in the return policy. The steps for making a return should also be outlined with timelines and what happens next. You might also want to consider offering a full refund for returned items instead of sending out store credit or applying discounts when refunds are given.
6) Clear Shipping Rates and Times
Shipping rates and times are the top priority for online buyers because consumers want their product as soon as possible. That’s why it’s so important that your website provides a clear overview of when you’ll ship the products, which shipping carrier will be used, and how much each shipping method costs. It can also help to include reviews from other customers who have purchased items through your store.
One of the best ways to ensure customer satisfaction is by answering any questions or concerns they may have before they purchase an item. To do this, consider providing contact information on your site like a phone number or email address. Customers can reach out with questions or concerns about your business and order fulfillment process. In addition, keep in mind that some people may not know what size clothing or shoe they wear or what type of fit they prefer.
7) Live Chat and Questions Boxes
You need a contact form that is easy for customers to fill out and submit. Additionally, you should offer an online chat for shoppers who have questions about your product. It’s also wise to provide a forum where people can ask general questions about the products you sell. This way, potential customers can learn more before they buy anything.
They’ll be able to get in touch with your company without having to wait on hold or leave a voicemail. And when visitors reach out to you via live chat. You’ll be able to solve their problems quickly and easily. Plus, answering customer questions may lead to additional sales.
For example, if someone has a question about which size of shirt would fit them best. It may trigger the shopper to purchase two shirts instead of just one.
8) An Enhanced Search Feature
For an E-commerce site needs an enhanced search function that allows shoppers to find. What they are looking for as quickly as possible. This can be a new store or well-established brand, one of the most important aspects of online shopping is a strong search functionality.
By providing quick and easy access to products from anywhere on the site Visitors will feel confident in their decision and purchase more often. The search feature should allow customers to enter keywords and instantly pull up results with matching items. With this type of streamlined interface, you’ll increase customer satisfaction rates by making. It easier for them to find what they want on your website.
9) Easy Checkout with PayPal/Credit Card, etc.
It’s important that you include a checkout feature on your website so that customers can complete their purchase and be done. There are plenty of plugins for you to use. And, if you’re not good at coding web apps. There are many services like WPEngine which will code and host your website for a monthly fee. You just need the domain name for the site.
10) Free Shipping (if possible!)
The shipping process is one of the most critical steps in your buying experience. Free shipping is not a luxury; it’s a necessity for any successful online business. The customer needs to feel like they’re getting something in return for their purchase. If free shipping does just that by showing them. The price you’re asking them to pay is worth the convenience of making the purchase from home instead of going out. Customer’s check fighting crowds, parking, and dealing with pushy salesmen.