The Brief Guide That Makes Developing a Link Building Strategy Simple
In the early days of the internet, search engines only ranked web pages on their content. Then Google stepped in.
They altered the game with their famous PageRank Algorithm. Rather than just looking at the content of a page, Google looked at how many people connected to it. These connections from other sites are backlinks, and they’re the reason why link-building strategy is crucial.
Backlinks are still Google’s most important ranking factor. However, Google went a step further and now prioritizes link quality due to changes like Google Penguin.
So with all this in mind, let’s delve into how you can make a killer link-building strategy simple.
It’s critical to understand what constitutes a good or not-so-good link to your website. This way, you can concentrate on developing links that will help you climb the Google rankings.
Here are some smart SEO considerations that will influence the quality of your backlinks.
Is the page that links to your website a PageRank monster? If that’s the case, the backlink will have a significant influence on how you rank.
The authority of the page connecting can count more than any other SEO factor. Since authoritative pages link to your content, your site gains greater authority. You can refer to your site authority as it’s PageRank.
The sitewide authority of a domain also influences the quality of a link. For example, a link from a well-known website, such as nationalgeographic.com, will have a far more significant influence than a link from an unknown weblog.
These connections are difficult to obtain, but they are worth the effort. Ahrefs is an excellent way to check out your site’s domain rating.
Let’s assume you own a website that sells dog accessories. But, you receive a link from a reputable site that’s all about Israeli cooking.
The example is a little random, but can you see how that just doesn’t seem conducive to logical thought? Thus, Google checks the relevance of the link pointing to your site.
Other Factors at Play
Other factors will determine the quality of your backlinks. These include:
- The position of the link on the page.
- Whether the link is added editorially or not.
- The anchor text you choose.
- Whether there are co-occurrences around your anchor text.
So now we’ve run through numerous factors that the marketing community sees as a vital part of professional SEO.
Creating high-quality backlinks does not have to be a chore. There is a lot to consider, after all. Employing professionals to improve your website’s authority makes sense.
SEO experts, such as The HOTH can design and unleash a killer link-building strategy. You can see more of what they do as a local SEO company here: https://www.thehoth.com/learn/local/seo/link-building/.
Unleash Your Link-Building Strategy
Remember, backlinks are one of the most important factors that Google looks at to measure up your site. So, getting a solid link-building strategy in place can make a massive difference to the way people and customers interact with your site.
We hope you find this post helpful? If so, please free to browse other tips and advice on our blog.