If you’re not already using YouTube to promote your business, now is the time to start! Creating an account and uploading your first video, however, is only one aspect of the process. It’s critical to optimise and promote your content, just as you would with any other marketing platform, to ensure that your fantastic material is seen. The good news is that there are tried-and-true methods for promote YouTube channel.
If you have a Facebook following, they are ready and waiting to become loyal viewers of your YouTube channel if you introduce it properly. Let’s look at an example of a company that nailed the “build up” strategy by launching their brand on Instagram. Glossier’s team used images of their inspiration boards and models wearing everything from branded stickers to sweatshirts with just the company name on them to promote their beauty brand. The first video didn’t go live for another year after the business was launched, but they’ve had a lot of success since then. What are they doing right in terms of content creation? The brand has grown in popularity in recent years.
Engage, with your audience
Engaging with your followers and companies you respect is one of the finest methods to assure cross-promotion of one social media platform on another. Never undervalue the importance of this stage. It seems straightforward, but when there’s a lot to accomplish, it’s easy to disregard it as a monotonous duty. Make sure you’re swiftly reacting to people’s likes and comments, whether it’s directly on YouTube or on one of your other social networking sites. And instead of simply saying “Thank you!” and walking away, attempt to initiate a dialogue. Inquire if there’s anything specific they’d want to see in your future video, or if they have any suggestions for improvement. The more fans you have, the better.
Make your YouTube thumbnails perfect
Although video thumbnails are modest, they are one of the most important things you can focus on (after generating your video) to effectively promote YouTube channel other social media sites. Consider your YouTube thumbnail to be the page’s business card. It will appear not only on your homepage, but also when others search for a certain video or share a video. To increase traffic to your page, you may use Canva to create a completely unique and actionable YouTube thumbnail. Canva will help you design the remainder when you’ve uploaded the particular proportions you desire. To get started, go to your homepage and click the “use custom dimensions” link.
If you already have a sizable Instagram following, for example, make sure you have a distinct vision from your YouTube channel. While your tone should be consistent, why would a consumer want to follow you on numerous channels if they’re already getting the same content? Try posting a “behind-the-scenes” footage on Instagram to get your Instagram followers to view your YouTube videos. If you’re sharing a blog post on healthy eating on Facebook one week, indicate that you’ll be posting a YouTube video soon showing some terrific fitness techniques to promote YouTube channel plan from the blog. The same voice, but with a distinct tone
Organize fun competitions
People enjoy a good competition. Whether it’s on Facebook, Instagram, or YouTube, if done correctly, it can provide you with a LOT of cross-promotion and, hopefully, a large number of new subscribers to your YouTube channel. Vans Custom Culture is an expert at running successful contests on social media. Their Facebook page has over 80,000 likes, demonstrating that their passion for assisting students in embracing their creativity is also benefiting their organisation as a whole.
Analytics should never be taken lightly
Your metrics will most likely be wrong for a while if your YouTube channel is new or hasn’t been active in a long time. Examine your Google Analytics, Facebook Analytics, or any other social media network where you spend the most time. Knowing your metrics like the back of your hand is critical to promoting your YouTube channel on social media successfully. You can publish as many videos as you like, but posting with purpose usually pays off.
Consistency is key
While beginning a YouTube channel is exciting, you should commit to being consistent before you do so. While you don’t have to stick to a strict plan all of the time (whether because it’s the Christmas season or because you’re promoting something new and exciting and want to post more frequently), your fans and potential fans will come to expect new videos on the timetable you establish. Creating suitable hashtags relating to the day of the week and the content of the video is a terrific method to hold yourself accountable to consistency on your YouTube channel and then cross-promote it. If you’re making food videos, it might be “#tacotuesday,” and if you’re covering lifestyle and fashion trends, it might be “#fashionfriday.” Another technique to maintain consistency is to
Collaboration you can rely on
Getting engaged with another firm, especially one in the same industry, is probably the last thing on your mind when thinking about tactics to promote YouTube channel across social media. However, there is an old adage that “you catch more flies with honey than vinegar.” Make a point of contacting people on social media who operate in a similar space to you to discuss the idea of collaborating on your YouTube channels. This does not have to take a long time or cost a lot of money. Create an email template that you may send to a variety of organisations you’d like to collaborate with (while tweaking it somewhat each time to make it more personal) and click “send!” These kinds of collaborations.
