Graphic design has been around for a long time and its importance was paramount for brand image and generating sales. Today’s post will see the importance of graphic design in digital marketing.
In the digital world, unlike the physical world, you can only see the products, so their image is very important.
For example, it has been amply demonstrated that a web page with a bad image and aesthetically unfinished generates much less sales and customers than the same web page with a harmonious and pleasant appearance. Even unconsciously, many people will spend more time on our website because they will like to browse your website, which will ultimately generate customers. You can get in touch with Best Graphic Designing Agency in London
Going one step further, it is very possible that a website that is better worked on at the code level and with more options for the user, can generate fewer sales than another that is less worked on but more aesthetically pleasing and intuitive.
Reasons that demonstrate the importance of graphic design
The human brain processes images in a very unique way. Recent studies have found that we process images up to 60,000 times faster than text. In addition, 90% of the information that is transmitted to the human brain are images.
With these data, the importance of graphic design can no longer be ignored . Combining images with a strong call to action has been shown to increase conversion and sales.
Design elements in digital marketing
Graphic design incorporates typography , fonts , placement , symbols , and colors to communicate your brand image to your clients. This is the only way to successfully build brand awareness as graphic designers study the psychology of their target audience and incorporate themes, concepts and principles that appeal to their audience.
The designer will choose each shape, color and line to elicit specific emotions in the audience, leading them to follow your call to action.
Build a brand identity
Part of the graphic designer’s decision-making process includes building a unique identity for the company . It’s about a distinctive style, tone and message that should set you apart from the competition. This distinctive style allows customers to immediately identify your logo when they see your advertising. According to research, images are easier to remember and identify.
Give personality to the company
Designs give your company a personality that should be in tune with the culture . When a potential customer sees your brand, they can immediately identify the culture of your business and who you are targeting.
Communicate your brand perspective
Your brand perspective will build trust among your target market . Remember that building your company’s brand has less to do with sales and more to do with building longevity and recognition. All design decisions should have this goal in mind, and you should make sure the graphic designer gets the message.
The perspective of your logo can also incorporate the philosophy and history of the company. Using specific elements, the story of the company can be told through the image.
Design speaks without language
Your digital campaign will reach people all over the world . The design breaks the language barrier that could be a problem on the Internet. Visual elements can be a decisive element in your message . You can tell the audience about what the company offers without using words.
The company creates an impression of being more professional and trustworthy if the design is well done. Once you have established brand recognition with your target market, they are more likely to trust your offer and believe in your credibility . Simply put, if your design looks good, you look good.
More than 90% of customers have stated that they base their purchasing decisions on a company’s website. They also lay down the decision as to whether the company is trustworthy on their site .
Ultimately, the business goal is to increase sales and profits .
A graphic designer can create appeal on your website and other aspects of digital marketing. Studies show that good design can increase your performance by almost 25%.
Easy to understand your message
In a world where people are bombarded with advertising, good visuals are easy for customers to consume. If your design stands out from the competition, it’s much easier for your target market to not only recognize the brand but digest the message you’re sending.
Increase your website traffic
Search engines take into account the authority of a site in their search listings. Site design can help authority rating.
What should your design include?
If you want to invest in your digital marketing campaign , you should have a professional graphic design team on your project. They will be able to use the seven design elements to create visual elements that appeal to the emotions of their customers. Your design should reflect the personality of your company and be consistent .
An essential element of modern business website design is mobile optimization. If your site is not optimized for mobile browsing, you will lose more than 60% of your potential customers . Most of the people browse the internet on mobile devices.
If you’re running a digital marketing campaign on any platform, using mobile is a crucial part of success. Your graphic designer needs to make sure that all the graphics they use display equally well on mobile and desktop.
When is graphic design used?
You might think that graphic design is isolated from your online or digital marketing. Graphic design starts with your logo, which is an element of your online presence .It also includes traditional media such as business cards. If your business has a blog, graphic design should be part of your blog post or podcast.
Everything the public sees related to your business should look the same . There should be an apparent connection between the marketing materials they see and what the company stands for.
The advantages of using a graphic design company
Using a graphic design company for your business has several advantages . A team of experts can lay the groundwork for your brand strategy and draw the audience’s attention to elements of your logo design that will immediately connect with your company.
Professional designers have studied the effect of certain aspects of design on psychology and keep abreast of market trends . A marketer will approach design completely differently than someone who has not studied design. Another reason to turn to a professional is the user experience they can bring to your website development . A user-friendly site creates an impression of professionalism and trust. This includes ease of navigation on the site.
Graphic designers work daily with creative elements and come up with ideas that will exponentially benefit your business. They have the ability to bring these ideas to life to accurately reflect the business environment.
There are several types of designers in the graphic industry. Your company should make sure to use the services of one that suits your needs.
The trust that your clientele places in your company depends on the quality of the design that you put on the market. From having a strong logo to having a user-friendly website , it takes a professional graphic designer on your marketing team to pull it off.
How companies use designs says something about the company’s culture, history , and quality . Consumers will base their decisions on your website designs and other marketing material. It is essential that communication is coherent and recognizable .