How many times did you stop to have a closer look at branded custom boxes because they got your attention? The cosmetics industry is more vulnerable to alluring packaging than any other consumer market globally.
The makeup and skincare segments are lined with identical products. However, certain brands are more popular and enjoy sturdier customer loyalty than others. Why is it so? Well, it is the packaging that decides the fate of the brand and its sales growth.
Understanding custom packaging boxes
How is customizing related to packaging? The same way people alter clothes and car accessories to meet their tastes and demands, the packaging boxes are also tailored to fit the brand specifications.
The cosmetic industry as a whole is packed with extremely competitive brands. Similar product functions make it harder to create brand differentiation. This is where custom packaging boxes come in. The art of modifying the boxes is old enough but it is becoming increasingly hip and modern with evolving customer tastes.
The cosmetic industry is as wide as it is competitive. A lot of product types thrive in every market segment. Online shopping has made customer reach more diverse. They can conveniently order skincare and makeup items from virtually any corner of the world. Success in this industry is determined by how effectively the packaging adapts to changing customer demographics and evolving trends.
Wondering how boxes cater to fluctuating demands? Take a look below:
- Gelling with the cosmetic products
Customizing is about forming the boxes to go with all kinds of makeup and skincare products. Whether it is about fitting them physically or adding in custom elements like rich coatings, better locks, or appealing brand image, every bit of the box can be custom-made for the specific item.
- Convert materials into innovative boxes
On top of crafting the inner dimensions, the outer box cover can also look exceptional. Offbeat box shapes like display boxes, one-piece mailers, folding cartons, gable boxes, and more are possible to construct using a variety of material choices.
- Keep up with the storage conditions
Makeup items are sensitive to extreme temperatures. Retailers often keep stock in warehouses for a specific time period. The packaging can save the items from distortion when made with care. Fragile primary packaging and the contents are kept effectively in customized boxes that are laminated for temperature control and made to be scratch-resistant.
- Convey the brand values
Modern customers are aware of their options. They demand extra value for their purchases. Cosmetic items deal with physical appearances and so it is highly imperative that their packaging does so too. Custom boxes are capable of being printed with distinct brand images comprising of components that attract customer attention. Cosmetic sellers use the packaging to convey how their products are better than the rest.
How do such boxes help in branding?
Branding is a term that describes the process of promotions carried out by imparting distinct brand details. Branded packaging came about when boxes began to be customized in mass production. And now are an indispensable part of cosmetic marketing.
There are several ways customized packaging aid to make the brand more visible among rival businesses. The main ones include:
- Provides useful info
As said earlier that the contemporary customers are very well-informed. They hence, know what the rival brands offer and compare the brand values before settling for one. The boxes become part of the cosmetic items once they are packaged in them. They are customized to offer a better brand value proposition.
New brands and newer product lines are introduced via exclusive packaging. Moreover, customers learn about the brand ethos upon reading the printed contents. A lot of brands convey how responsible they are towards the environment, society, and the production of products. This way customers are persuaded to pick the brand from the crowd.
- Outline the products
Cosmetic items, particularly makeup products, grab attention when they are effectively presented visually. The boxes are printed with the color pallets, foundation shades, using instructions, among other useful info. It communicates the functions of the products and what they offer to the buyers.
For instance, YSL illustrates the exact makeup shades of its items. It also enables customers to judge whether the colors would work for them by matching their skin tone with the shade meter displayed on the custom printed shipping boxes. Creativity seems no bounds as far as exhibiting the products goes.
- Introduce the brand logo
The brand’s signature emblem is a representation of its values and goals. One look at it must convince customers and sell the cosmetic products instantly. Such an aim is attainable by printing the boxes with customized brand logos. Consistent viewing of the same brand attributes is important to enabling the brand image to linger longer in the customers’ minds.
Loyal customers do not even have to read the contents; the brand logo is enough to excite them for a purchase. We all are guilty of picking our favorite cosmetic brand without giving much thought to the other options. Cracking through the stiff competition is viable with a distinct brand image that starts with printing the brand logo and name on the box covers.
- Relate to new trends
It is not easy to alter the cosmetic manufacturing or make immediate alterations to the products. But what can be modified is the outer packaging boxes. Skincare boxes come in custom boxes because sellers want their brand identity to stick out from the crowd. The boxes are shaped and sized uniquely.
What if customers want to know if the brand follows strict health and safety standards? The brand can convey these through the content printed on the packaging. Also, the latest virus wave has compelled brands to inform consumers of the safety precautions they take to maintain healthy production processes.
Apart from these, the latest color trends such as matte or neon, and the current events can also be reflected on the cosmetics packaging boxes so customers take a higher interest in the brand.
Settling for custom boxes works wonders with makeup and skincare. Now it is your turn to dominate your market using these.