Internet video marketing is a powerful tool that creates opportunities for business owners and gives them more profits. But there are some internet video marketing mistakes that everyone makes, ? except you, from now on.
Internet video marketing can fix any mistake and help you attract more business and get better results from your marketing, regardless of how big or small your marketing budget is.
– Mistake 1: We think that marketing is something we “do”
Marketing and promotion is the first thing you think when you need to raise your business to a new level. You usually think about things you “do”, like publicity, direct mail, flyers, email, ads? In fact, the Marketing process is really much more than mere promotion.
In internet video marketing, try to expand your definition of marketing. Instead of thinking about the things you do, think about anything that hinders you from selling or using your product or service. Maybe it’s your location, the attitude of someone working with you, your name, pricing, proposals, and more.
Whenever you plan to create a video, do a “help or hinder” question about it.
Make a list of what’s helping you attract business and what’s getting it far away. What “helps” you to explain your product or business, what “helps” to make people understand the benefits they get through it? What obstacles may people see when thinking about buying from you?
Internet video marketing works better when you know very well what you should or should not include in your video before starting any work on it.
– Mistake 2: We think our business is too good.
We are so happy and proud about our business that we make it very clear in our promotion. The problem is that doing things this way, all your marketing is about you. In internet video marketing, people don’t care about you, they only care about themselves. They watch your videos to get a solution to their problems or make their lives somehow better. If you want that your internet video marketing gets any response at all, the first thing you must do is connect to something prospects care about. The key point is that you first connect to your prospects, and, only after that, you convince them.
Here is an internet video marketing exercise in four steps:
1. Describe your product or service. Try to be more specific, avoid getting emotional about it.
2. Write down two attributes that are attraction factors.
3. What benefit do these attributes satisfy?
4. Why these benefits are important to your audience at a personal level?
Bear these answers in mind when you create a video about your product or service and you will first connect to people, and next, you will convince them.
– Mistake 3: We don’t offer anything different from our competitors
The more two businesses look alike, the more important each difference is, and the more impact you will have in front of your targeted audience. Think about identical twins. The first thing you look for is a difference between them.
Jennifer ‘ the senior Internet marketing & digital marketing expert writer at best essay writing service blog says, In internet video marketing it may seem difficult to find the difference, but here is a clue: start by finding your points of contact first – video presentation, video edition, message, home page? Then look at what your competitors do and think how you could do it differently. One little difference will make a big change, because your prospects are looking for it.
Internet video marketing is all about Help or Hinder, connecting to your audience first to convince them later, and finding your points of difference to make your video marketing more meaningful.