A great content marketing or SEO strategy comprises content and images to help make your page stand out. Pictures make your website visually appealing and allow people to understand and engage them for another visit. And combine content and visuals lead us to infographics that basically stipulate the encapsulated power. However, a lot of people generally understand infographics are dead, and this is where they are far from being correct. Even if the market is saturated to significant levels, leveraging the incredible power of infographics still performs. In fact, they are excellent in your Search Engine Optimization endeavours and have been the most reliable source to get your brand out into the world and higher in those SEO rankings.
Indeed, it is true that eye-catching photos and infographics make your website better, hence increasing website traffic. It wouldn’t be wrong to put it like these infographics are a popular medium to spread awareness about your business on search engines and increase social shares in a matter of time.
Infographics for SEO
Infographics hold the spellbinding power of transmitting data and information in a quick and simple manner to the targeted audience. Over time, several companies and organizations are showing an increased interest in the development of infographics for showing the interest. It is true beyond all doubt that useful infographics can genuinely become a source of turning in massive traffic to your website. Moreover, Google also prefers the use of text and visuals to give ranking to webpages that work impeccably on their SEO strategy.
Furthermore, infographic templates have been a natural highway in your blog post that genuinely elevates your SEO strategy and brings you the right results. So, if you are actually harnessing the power of blogging, infographics can play a massive role in elevating your SEO strategy and uplifting your rankings in a matter of time. The strategy requires you to optimize your infographics with regard to the search, which is clearly shown in this post.
Do Infographics Impact SEO?
Before getting started with any other in-depth detail, it is paramount to understand succinctly why infographics should always be included in your content marketing strategy – which is obviously for SEO rankings.
Let’s start this in a step-by-step process for developing the understanding and implementation process at the same time. Infographics are undoubtedly great for link-building strategy and gaining authentic and legitimate organic traffic through more inbound linking. For example, creating a visually appealing and spectacular infographic that holds all it should from informative content pieces, valuable stats, and pixel-perfect design theory will automatically perform excellently on sites.
Furthermore, you can add an embed code to your web platform, making it easier to copy and paste the infographics into their produced blogs or landing pages, guaranteeing the links from the actual source. This is a great way to drive more traffic website.
Another way in which infographics can be a great source of ranking factor is through the image search. If your infographic gets ranked in the image search, there is a high chance of creating more features in the search engine result pages. You can also check it by targeting the right keyword, which will undoubtedly help you with extra clicks and traffic increases. In a nutshell, infographics certainly impact your SEO strategy because they are a popular and widely-recognized visual medium that enables you to increase your blog post’s overall value and shareability.
Infographics Optimization – SEO Checklist
Creating good infographics visually which is appealing and informative is more time-consuming than writing an article with a few google images. Following is a list to create optimized images:
1. Keyword Research
Start with vigorous keyword research, as it is an essential part of your content marketing endeavours. You must know what you are optimizing for and with what goal without it. Define your goal, identify primary keyword phrases, close variations, and lead them throughout the process. Moreover, for the infographic part, keywords play an integral part. For this, you must have a list of keywords to choose from. Regardless of whether you are supplementing a blog post with an infographic or starting from scratch, either way, you will need keyword research.
2. Analyze Queries for Target Keywords
To analyze your target keywords for the overall success of your infographic approach for impacting the SEO ranking is by understanding the role of target keywords. For this, it is pivotal to understand user search intent by interpreting primary & secondary keywords. Moreover, breaking down your search queries based on the user journey can also lead to successful results.
3. Always Keep User Search Intent in Mind
Organizing your infographic content by incorporating search intent is another critical process. To achieve this, you can map out each section of the infographic to the importance of search queries and get the desired results. Moreover, you will also need to ensure your content addresses a specific user query or problem. Only this is how you can keep a focused track of the search intent.
4. Add Optimized Alt Text to Images
A keyword-rich alt text can give your image and the website is on a significant boost. Alt Text is equally essential to both user experience and technical SEO. If the page does not load correctly for any reason, people can get an idea of the content from alt text. However, relevance is the key, but the initial role of alt text is to offer the right kind of information regarding the infographic.
For example, if the image failed to upload, the users or searchers can see the alternative text you suggested in the alt tags and learn about the idea instantly. Moreover, alt tags also ensure that your content is well accessible to all users, including those using screen readers when browsing the internet.
5. Minimize the File Size to Aid Fast Loading Speed
Choose the google supported image formats and optimize for them. Use WebP to produce high-quality results with small file size. For logos/icons, use SVG. Images can be managed in SVG with CSS or JavaScript without losing quality. Ideally, the SEO Company in the UK explains that Google shows web pages that load faster, so it is preferable to put smaller image files. However, do not shrink your file so much that it is hard to read or pixelated.
6. Optimize the Page to Signal Presence of an Infographic
It is important to tell search engines your page contains an infographic. For that, you can follow these pointers to gain a competitive edge in ranking your infographic;
- Interlink your page and add anchor text as an “infographic.”
- Allow sufficient white space for the infographic to be displayed on the page.
- Mention early on that your page contains an infographic.
7. Create SEO Optimized Infographic File
Add something in your text of the file name that accurately describes the image. Make the description keyword rich. Google ‘ crawls’ the image name, which is one reason to give the search engine a clue about what it is looking for.
8. Creating Supporting Text Aligned to Visual Content
As Google cannot read the book on the infographic, here are tips to not miss any keywords on the infographic
Introducing with a keyword-rich explanation of the image.
Keep the infographic under consideration when optimizing Meta descriptions and headlines on your page.
Choosing the caption wisely (while avoiding keyword stuffing)
Keep the URL of the article and image short, but use them to advance your SEO strategy at the time of need.
9. Write a Good Word Count in Your Post
Another thing worthy of your attention is writing a reasonable word count in your post. Remember that the content in the infographic isn’t just the content that your blog post contains. But you also have to write an adequate amount of content that enhances your position and increases the chances of getting the suitable attention.
What’s more, it is essential to remember that search engines crave long-form content, and therefore it is critically important for you to create content that ranges from more than 1000 words and go up to 2000 or 3000. This is how you will be able to leverage the power of infographics. A pro tip here is to add well-researched keywords in it to get more benefit on your end.
10.Focusing on Article’s URL
So, let’s get to another important feature that plays a magnificent role in keeping your SEO game up with infographics. Remember that your article’s URL should contain the focus keyword in it, and there is no issue adding the word ‘infographic’ in it and moving further with it. Moreover, you also have to pay attention to the URL length. For this, the best idea is to keep your URL slug 3 to 5 words long instead of having a lengthy URL.
Advantages of Infographics for SEO
Infographics should not only be informative but attractive enough to depict clear, practical, well-versed information for the customers. Infographics are promising to get more attention than the text alone. Here are a few reasons why businesses should use infographics for their websites
- People remember information better incorporated with a visual element.
- A person’s willingness to engage is increased by 80% when a piece of information includes colorful and bright images.
- Posts that include images receive up to 650% more engagement
- People spend more time with pictures than text. They skim 20% of the words while reading online.
- Infographics get more engagement than any other form of visual content.
- Blog posts with one image after every one hundred words are more likely to be shared on social media platforms.
- Brands receive 87% of Facebook engagement through posts with images.
- Infographics get liked and shared 3x times more than other forms of social media content.
- Infographics give more opportunities for outreach as they are high in quality and informative and more chances for you to increase your outreach. You can use them in different long-form articles to increase your brand effectiveness in the outreach strategy.
- For increasing your brand awareness of different digital platforms, the use of infographics is ideal for showcasing driving values and getting the desired results.
Leverage Infographics for SEO in 2022
Here are a few ways with which you can harness the incredible power of infographics for improving and upscaling your SEO rankings in 2022.
- Infographics are amazing for increasing readability. All you need to do is use attractive colors, test various layout options, develop a simple template, and focus on the most vital information.
- You can also convince your audience by stating your point clearly and in a concise manner. You can make your content more creative and unique to engage an audience and drive them to your website.
- Infographics are amazing for reaching high conversion rates and reducing bounce rates.
- You can boost your SEO strategies with the use of infographics.
- Infographics also increase organic, authentic, and referral website traffic.
- For strengthening your SEO strategy, infographics play a fantastic role in elevating your website traffic and eventually contribute to website rankings as well.
- If you are using infographics, you are increasing the chances of content shareability, hence increasing the subtle possibilities of driving more traffic to the website. For this, you will need to enable social sharing buttons, create embed code buttons, or submit your infographic to various infographic websites.
- Infographics also increase your digital brand’s credibility. For this, you need to create exciting and informative graphics with which you can get strong leverage to grow.
- For creating high-quality backlinks, infographics enable a high chance to rank organically in search results.
- Infographics not only provide great content for social media but helps to create high-performing blogposts. If someone wants to share an infographic on social media, the tag at the bottom will direct the audience to the creator/publisher of the infographic. Shareable visuals can lead to inbound links for SEO and increased brand awareness on social media.
The Bottom Line
The search engines are constantly changing, requiring you to make changes before your competitors frequently. Infographics are an excellent form of content marketing; however, the only downside is that Google cannot understand the image itself. So, it is crucial to optimize the content in it, which will eventually rank higher on Google search results.
