Do you feel something’s missing in your subscription boxes? Are they not reaching the desired sales numbers? These depend highly on the way the boxes are created with the aid of box manufacturers.
Subscription boxes make customers feel special. They come around every week or month and is the reason that customers look forward to their shipment. Organized, clean, and well-fitted boxes determine the brand’s growth and push more customers to subscribe to the products.
In any industry, the rise of subscription boxes has expanded growth prospects. Customers are targeted with a pleasing unit covering their ordered products that encourage them to be brand loyal. The look and feel of these boxes get linked to the items inside. It is the brand’s first impression to new customers and a retaining factor for the existing ones. Designing them with care is highly relevant to being a relatable brand. Box designers make life easier by considering all the specified requirements of sellers and presenting them in professionally crafted packaging.
In this article, we will share some important tips on how box designers are employed to their full capacities to design the best subscription boxes out there. Such tips can bail you out if you are just setting up a business or can improve your existing run in the market.
Box material options
Before diving into the styling process, it is essential that the appropriate box texture is chosen. Subscription boxes are shipped to every corner of the globe. Thus, it is evident that the boxes must match the distribution channel in terms of strength and ability to cope with varied handling units.
Moreover, there are is a pool of box shapes that add to the styling prospects of the subscription boxes. These are:
Mailer boxes: if your products are smaller in size then mailer boxes are your ultimate box option. These are thicker than the normal folding cartons and provide better locks too.
Luckily, the boxes are made of corrugated stock paper that is affordable while extremely flexible and reliable to be shaped up in any way. Mailer boxes are sleek and sellers can fit in more numbers of such boxes in one shipment, saving costs.
Top-folding cartons: while traditional in look, these still work best to provide high-grade protection to the packed components. Products that are big in dimensions need such boxes. The top locks are easier to open and the products are readily accessed. The corrugated stock allows custom box densities and measurements depending on the nature and weight of the products.
Custom inserts: these add extra zest to the subscription boxes. Products that come in components like electronics, food items, cosmetics, etc., can all be packed together using a single box.
Subscription boxes must be made with the help of professional box manufacturers who create the best packaging mix. Customers highly value good brand image.
Customers generally attach premiumness to custom trays placed inside the boxes. The items look superior, are protected better, and give clarity on usage.
Box manufacturers offer prototypes of every box type so sellers can finalize the most suitable one. It saves time, effort, and considerable costs for the subscription companies.
- The designing guide
This is actually the fun part of creating subscription boxes. Once the base is set, alluring branding must take over to provide customers with an exceptional shopping experience.
Starting with printing the logos, box makers ensure that the right spot on the box is used for this. The logo matters the most as it is an amalgamation of the brand values and identity. Most famous brands like Apple are globally recognized through their unique logo.
The key here is to craft an offbeat brand image coupled with printing the title with specialist fonts and color mix. eBay is a creative brand title that contains both upper case letters and lower case ones. Box designers are the right people to guide subscription service providers with appropriate brand emblems and presenting them to create maximum visual impact.
Next are the box colors. Once the brand image is finalized, the boxes must also be printed with enticing colors. Experienced box makers know what works for every customer group. Every product has different presentation guidelines. For instance, skincare products for a younger audience are packaged with energetic colors. Likewise, pain relievers for elderly customers come in boxes supporting earthy color tones. You would’ve got the idea.
- Printing formats
Just as the box types are available in numerous options, the printing methods are too. The way printing is done on the boxes determines their appearance and effect on the intended customer base. Colors and texts look better when they have effective finishing. Box makers can present the box designs in various printable forms including:
Digital printing: this involves a machine printing the boxes directly by mixing the ink.
Such printing is suitable to print designs on limited edition subscription boxes. Doing it on large orders costs more and may not be suitable to keep the appearance quality consistent.
Flexographic printing: it is the most commonly used printing method for customized boxes.
Box printing using this technique involves stamping the designs on the boxes. It is long-lasting as well as cater to huge order numbers. If the brand uses the same boxes for mass production, then using this method is highly appropriate.
Label printing: the subscription boxes can be personalized using labels too. These are easy to read, costs less, and create a special unboxing feel. Box makers ensure that the quality is high and the labels stick properly all through the shipping process.
Request for special orders
When hiring box makers, it becomes viable to offer customers promotional boxes and limited-time offers. They not only create specialist box designs for special occasions and events but also provide sellers with quotes and samples of the proposed box designs.
While running subscription services, it is essential to consider the bottom lines. Box makers offer custom box construct that can fit within the annual budgets comfortably.
By now you would have become aware of how the subscription boxes can be molded to be shipped and projected properly by utilizing box manufacturers.