A breakdown needs to be understood before we get into the details. All strategies will feed 2 different branches; Google and Social Media.
Our purpose; It should cover as much space as we can about treatments on Google and produce relatively creative, predominantly patient-focused, and benefit-oriented content on social media.
Website, but What Kind of Website?
A good website is essential. Unfortunately, some people think you’re a failure because you no longer appear online.
The issue that we understand the importance of most in the Covid-19 period is the necessity of keeping up with the times in our communication methods with patients. An up-to-date website will help close this gap.
I’ve listed the questions we need to ask to distinguish between a health website and a regular website;
- All our treatments on the website; Is it available with our differentiating aspects and explanatory images and videos?
- Have we included the stories and comments of our successful patients?
- Do you have the address, open hours, and social media links on the site?
- Are there 1–2 motivational sentences on our site about the résumés of our healthcare marketing agency and maybe why they love their job?
- Were there action buttons and forms for appointments and information?
- Are user actions followed and analyzed?
- Do we have photos of the team, the clinic, and the procedure?
Ranking on Local Listings and Commenting Platforms
A potential patient who somehow learns your name will first write your name on the Internet to learn more about you. The truth is that there are more than 30 possible websites where your clinic could appear, so you should prioritize, optimize and keep up-to-date healthcare review sites such as Google My Workplace, Doctor’s Calendar, and Doctor’s Site.
Google My Workplace is a Google product with your clinic’s name, address, photo, team photos, hours of operation, and comments about you. A patient who searches for your clinic on Google will see your Workplace account in the first place.
We can think of the “Google My Business” page as a small website. This account; allows you to share your treatments, address, hours, and patient comments in an area that everyone can see.
The patient’s encounter with situations such as the following on the Internet may prevent him from choosing you;
- Your website is out of date or out of date
- Not being able to see your name on various comment platforms
- Incomplete clinic address, opening hours, telephone number, or website
Almost everyone writes splendid sentences on their websites and social media content, so how can you highlight your difference here? How can you build trust in a trust-based profession without gestures and expressions?
Explain your treatments and frequently asked questions about treatments with professional videos.
Professional Video in Health: These are videos where the person does not say “uh” in high resolution, taken from angles that will make the narration effective, there are explanatory animations about the treatment, and there are no defects such as eye shifts for seconds.
We experimented with the A/B configuration on the importance of video and call-to-action buttons to make sure.
Effect of Video and Action Buttons Experiment Breakdowns (A/B Test builds)
Promotional breakdown or goal: To measure the performance difference between a static image with the same content and a video while promoting.
- Static Visual Promotion
- Video Promotion
Breakdown of the page the user came from after the promotion
Our purpose: To measure which factors outweigh and are important in the interaction of the user who reaches the healthcare website design with us in terms of performance.
- Page with action buttons only (No Video)
- Video only (No action button)
- Video + Action button page
The Importance of Blogging
Blogging will be one of your best internet investments. With blog posts, you can increase the visibility of your clinic and make Google love you more. In addition, blogging regularly will help you strengthen your position on Google and drive traffic to your site in the long run.
Regular blogging strengthens your Google position in the long run and allows you to drive traffic to your site.
- Comments on your blog posts show what readers are curious about in your content.
- Replying to comments strengthens your relationship with readers and positions you as communicative healthcare professional.
Google Search Advertising Promotion Opportunity
We mentioned that closing space on Google is our most important goal. Google search advertising is a powerful method that serves this purpose. If you do not do digital marketing and SEO work, it is unlikely to think that someone who needs your services but has not heard of you before can reach you.
Our strongest trump card here: Google Search Advertising
Moreover, you only pay when your ad clicks and your website is entered. So if you trust your content at some point, it’s free to try.
With an effectively crafted page, you should use this channel.
A/B Configuration and Reporting
Instinctive changes that are not based on data cause a waste of time, effort, and money.
Today, the biggest advantage of digital marketing over existing traditional methods is that every action can be followed and analyzed with data based on follow-up.
Digital marketing investments will make sense for you when you follow all the data in your website, promotional activities, and social media content with the right metrics, make sense of it and take the right actions at the right time.
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