August 1997 witnessed the birth of a revolutionary Over-the-Top (OTT) platform. It was none other than Netflix. The American company offers users access to several movies and TV series across a variety of genres. The Netflix app is cross-platform compatible and can be used 24×7. Above all, it provides the perfect experience of a home theatre.
How Netflix is dominating the OTT market in 2021?
- It earned a whopping $7.16 billion in revenue – for the first 3 months this year. The overall income of Netflix increased by an impressive 24.2% when compared to 2020.
- Overall, the American platform has 208 million – paid members. The number of new subscribers has grown by 14%.
- Netflix minted a mind-boggling $1.96 billion – in operating income. Besides that, its average revenue per user (ARPU) increased by 6% due to higher foreign exchange rates.
- It is predicting more revenue from streaming – than linear TV in the upcoming months. The Netflix OTT platform is aiming to earn $7.3 billion in the second quarter of 2021 along with a huge operating income of $1.87 billion.
How Netflix will pocket more revenue from merchandising?
- Netflix Shop offers unique products for movie buffs. Customers can purchase different kinds of animation collectibles, caps, games, hoodies, logo-themed T-shirts, necklaces, pendants, streetwear, and toys.
- The online store was launched just a week ago in collaboration with Shopify. Shoppers can buy eye-catching collections of famous animation series and other movies.
- Hence, Netflix is entering the booming e-commerce industry by offering free shipping on all orders above $150. Currently, only people in the USA can order the branded products. The platform plans to expand its online shopping and delivery services to other countries soon.
- Above all, Netflix is looking to rule the lifestyle products industry. It will aggressively sell limited-edition merchandise made by young artists and designers. Importantly, it will no longer depend on other e-commerce platforms like Amazon, Target, and Walmart to sell its high-end products.
Analyzing Netflix’s plans to become an online gaming giant
Netflix will offer an attractive bundle of games to users from 2022. It is quite similar to the Apple Arcade video game subscription plan and the Xbox Game Pass. The American platform will offer licensed games made by independent gaming development companies and intellectual property.
The Unique Selling Point (USP) of the games provided by Netflix is that there are no advertisements. Hence, players can enjoy an uninterrupted experience while participating in contests and tournaments.
The revenue from video gaming will perfectly complement Netflix’s streaming income from the release of movies and TV shows. The video games offered in the monthly subscription plan will be challenging and highly interactive.
In the long run, the Netflix OTT platform will try to defeat its other gaming rivals like Disney, Google, Microsoft, Nintendo, and Sony.
Entrepreneurs aiming to make a big mark in the OTT space can partner with a proficient app development company for creating a customized Netflix clone App. Qualified developers will create smoothly operating Android and iOS apps for filmmakers and users.
A modern web panel shares instant information about the cost of different subscription plans, features, privacy policies, and other terms and conditions. A sturdy admin dashboard assists in the quick registration of new users.
What are the fabulous features of the Netflix Clone script?
Netflix Originals – It contains a comprehensive list of documentaries, movies, and TV shows exclusively produced by Netflix. There are various sections like Binge-Worthy TV series, Korean Dramas, New Releases, Older Kids, Popular on Netflix, Thrillers, and Twisted Romance.
Social media sign-up mechanism – An app development company ensures lightning-fast onboarding of new users. Members can sync their Facebook, Instagram, and Twitter accounts. Later, they can start streaming content on the Netflix clone.
CCPA and GDPR compliant – A Video Streaming app like Netflix follows all the guidelines and rules of the California Consumer Privacy Act (CCPA), 2018 and the General Data Protection Regulation (GDPR), 2016. Hence, movie producers and users experience a high level of confidentiality and security.
Content streaming in different genres – A Netflix clone script suits the interests, likes, and tastes of different kinds of users. It offers multiple genres like Action and Adventure, Animation, Children and Family, Comedies, Documentaries, Dramas, Fantasy, Horror, Music, Romantic, Science Fiction, Sports, and Thrillers.
Multi-device compatibility – Movie buffs can stream any documentary or series on their devices like Apple TV, Blu-ray players, Chromecast, computers, laptops, PlayStation, smartphones, smart TVs, tablets, and Xbox.
A Download option – Users can download their favourite films and watch them offline on their devices. This helps in reducing their Internet consumption significantly.
Various subscription plans – Movie enthusiasts can enjoy on-demand entertainment from 4 different plans (Basic, Mobile, Premium, and Standard). The video quality can be switched between Good, Better, and Best. Users can watch content in 480p, HD (720p), Full HD (1080p), and Ultra HD (4K + HDR).
Additionally, movie buffs get benefits like the absence of advertisements, flexible cancellation of subscription plans, personalized sharing of recommendations and suggestions, and simultaneous streaming facilities on numerous devices.
Provision of 24×7 technical support – Users can resolve all grievances and issues related to payment processing, streaming, and subscription plans by contacting the dedicated Help Centre. Round-the-clock technical assistance is offered for members via email, live chat, and phone.
What is the cost of creating a Netflix clone app?
Numerous elements influence the total budget of developing a Video Streaming app like Netflix. It relies on factors like the extent of customization, features, hourly charges paid to the front-end and back-end developers, multi-platform compatibility, tech stack, the time devoted, and third-party API integration.
An app development company will also offer post-deployment services for the Netflix clone script. Entrepreneurs should incur extra expenses on fixing bugs and glitches, issuing software updates, maintenance, and technical support.
Wrapping Up
Unquestionably, Netflix will aim for adding more subscribers and making more revenue in 2021. It has planned a series of releases this year with famous stars.
Its collaboration with iconic director Steven Spielberg will help the platform to attract more movie buffs. Speilberg’s production company, Amblin Partners, will produce multiple feature films under the Netflix banner. They are planning at least 2 releases every year.
Above all, Netflix is offering a unique storytelling experience and empowering directors to release their content across the whole world easily. It will look to overpower its main competitors like Amazon Prime Video, Apple TV+, Disney+ Hotstar, HBO Max, Hulu, Roku, Sling TV, and SonyLiv.
Hence, entrepreneurs can be the new leader in the online entertainment industry by obtaining a Netflix clone script from a well-known app development company.
