Introduction
We see in our daily lives how females take care of their nails and protect them. They grow them and have them beautifully manicured and pedicured to make them look stylish and attractive.
With time men have also started using nail products like nail polish to give coloring and attractiveness to their nails. So, these nail products are no longer female items but have become in use for all genders.
Nail products include nail polish, nail polish remover, nail brush, press on nails, nail extensions, clippers, nail files, etc. There are so many products available to beautify nails that we can’t mention all of them here.
Being such a big industry, all these nail products need to have attractive and mesmerizing looks to attract customers. And how will that happen? The obvious answer is by having good and attractive looks that only a good packaging would provide.
So, let’s discuss what features nail product packaging needs to have to get attention in the hyper competitive market.
Materials for Packing
When it comes to the packaging of nail products you can have so many materials that you can use for your nail products like,
Corrugated – Strong material that provides great protection
Kraft – Eco-friendly
Cardboard – Most commonly used for sturdiness
Rigid – Strong material mostly used for premium products
Brands that are specifically related to serving nails can have any material from the above for their nail products. Let’s have an example of nail extensions and nail polishes. Have you ever seen a nail polish box? Besides its beauty, you can see that they are commonly packed in cardboard boxes. for the reason that they are commonly used and have good texture so it becomes less effort for the brand to improve its smoothness. The same goes for nail remover boxes.
For nail extensions there are rigid boxes that are sturdy and because females use a lot of these so they are given premium and luxurious looks.
Customized Shape of Boxes
Nail products can have different shapes. Rectangular and square shape boxes are most commonly used.
But having new and unique ideas for shapes is not a bad idea. Let’s discuss new and unique shapes that can be used for your nail products.
Have you ever given thought that a rigid box with an octagonal shape having multiple presses on nails inside? This would look really beautiful.
Another example can be taken from nail polish. A beautiful pyramid box with a nail polish bottle placed inside.
Nail product brands can have any shape that is possible to make and there they can have their product. This uniqueness helps to drive traffic.
Stylish Customized Packaging
A stylish box has an impact on its viewer. Think of yourself, when you go to buy a product and see two items having the same price but one is more stylish and is more good looking. Which one would you pick? Obviously, the one that has a good and unique style.
So, when we talk about packaging, what could be the box styles? The boxes could have reverse or straight tuck ends. They could have seal ends, and can even have magnetic closure which includes good looks.
Let’s have an example that could explain well.
Imagine you go to a cosmetic store to get nail extensions. You see a lot of them being displayed. But your eyes get stuck on a box that is made of cardboard, has a small PVC window at the top, and has a magnetic closure. Even though the same product is placed at multiple places and you do see them but still you would want to buy that specific one.
This is intentional behavior and being a human being, you would always choose something that is either unique, beautiful, or stylish.
Let’s have another example. You see a display box having multiple nail polish shades. Although the entire store has nail polish still you would choose the display box to get your nail polish.
Having a style matters. People might say that styles do not matter but in reality, they do.
Some nail products like nail brushes are packed inside blister packing having hang tab and get instant attention by the customer.
So, make your nail product packaging stylish.
Design and Finishing of Custom Packaging
The design and finishing of custom nail product packaging are very important. This point should not be neglected. A nail product brand should have a specific design that best represents the product and the brand.
First, let’s have an example of the design. You want to get press on nails and you see a brand that has a unique and attractive design.
The design should also speak for itself and convey the message. It’s not like your brand is selling press on nails and there is a design that portrays a cookie.
One another point that relates to the design is the finishing. Finishing must be attractive.
And the best example of that can be when you go and want to get multiple nail polish colors. You see a box that has good finishing with gloss and gives a shining effect. You would prefer this over the packaging that has a rough texture.
Brands can also have matte or spot UV finishing. They provide simple and elegant looks to the packaging.
Printing Options
Printing should have two important factors included for your nail products.
- There should be product-related information mentioned on your packaging that shows product information like ingredients, expiry date, taglines, etc.
- Secondly brands can choose to emboss or deboss the printed elements on the box.
When you buy a nail product, for example, nail polish remover, you always read the required information on the backside.
Whereas embossing and debossing make the packaging look attractive.
Proper Use of Add-Ons
Add-ons can increase the attractiveness of your nail products.
You go to buy different shades of nail polishes in the store and see a square box with multiple shades inside the box. These different shades are placed in cavities specially designed for them. This would look attractive. And then there is a PVC window on top of the box that beautifully displays these shades.
Another example can be nail files. Nail files being packed in plastic bags and having a hang tab displayed on the front make it look nice.
Conclusion
Summing up the conversation it is important to have customized packaging for your nail product brands. We have seen how important customized packaging is and what role it can play in attracting customers. If you are thinking of starting your own brand that is related to any of the nail products keep these points in your mind.
We tried to keep the information as simple as possible. Emenac Packaging Australia is all about providing help and honest opinion. If you have any confusion related to the above article. You can contact us and have your query solved.
