Live streaming is powerful and a large number of traffic is witnessed on live-streaming apps, however, connecting with this traffic is essential. Hence, live streaming businesses use live chat APIs to keep their audience engaged and ensure they return to the application. Chat API for live streaming apps are considered the best way to engage the audience. With exclusively built live chat for streaming platforms, connecting with target viewers and sending personalized messages creates a great impact and delivers big results.
Advantages Of Chat API For Live Streaming
Chat for live streaming apps is a great way to connect with the viewers in a more open and personalized manner. It allows viewers to form human connections behind the channels in an unfiltered medium that drives brand association and loyalty. Moreover, live streams build the credibility of the channel, and viewers have a favorable approach towards the brand at a quicker pace.
Listed are some of the advantages of having chat API for live streaming apps
1. Amplified Engagement
In-app chat for live streaming creates the best opportunity to learn more about your audience. Whether you would like to know their views on the content displayed, take suggestions for the channel or ask personalized questions – this is the time to ask! The interaction will definitely engage your audience.
2. Monetization
In-app chat API for the live streaming platforms can also be used to upsell services and showcase ads to the viewers. Chats can promote subscriptions, donation tokens, PPV method, and ads into the live stream in a unique manner.
3. Chat During Live Events
Integrating a live chat software for streaming apps offers viewers the ability to join and express their thoughts and opinions live while seeing sports, concerts, personal live vlogs, etc.
4. Surge Audience
Using an in-app chat API for live streaming platforms offers the audience a safe place for discussion. They can freely interact, be expressive, share views on social media and create a network for more audience for the channel.
How Do You Motivate Viewers to Actively Participate in Chats?
You can invite people to share their opinions, ask questions, hold contests or polls or even have an element of surprise by inviting a guest speaker or a famous performer – that the viewers can chat with. There are several ways of converting silent viewers to active participants with the use of chat for live streaming apps. Nonetheless, the idea is to allow you to reach a wider audience and bring in more traffic.
Why Are Chat APIs Useful for Live Streaming Apps?
Live streaming is different from TV, movies, or on-demand videos. Live streaming apps are at an advantage, as participants are present in real-time. Thus, such apps can make the most out of the traffic by simply enabling a chat, hosting a Q&A, shouting out names, or adding viewers to the stream.
-  Retain Viewers – Make use of in-app chat for live streaming that enables you to design push notifications and bespoke messages.
-  Personalized – With live chat software, developers can build a personalized chat window for users. From plugins to pop-ups – a lot can be personalized to encourage conversation and offer an ultimate chat experience.
-  Sync real-time data – As viewers are live and present during the stream, developers can choose to sync real-time data. With the right in-app chat API for live streaming platforms, it is easy to sync data across iOS, Android, JavaScript, ReactNative, and .NET.
Create Stadium Quality Experience with Live Interaction
Live interactions through chat API create a highly scalable environment and offer a stadium-quality experience. They work seamlessly for contextualized ads, brand launches, promotions and are just as lucrative for an arena or sponsor providing multiple ways of monetization.
- Gamify Engagement – Gamifying engagement is a growing trend that encourages viewers to achieve certain goals and objectives. Streaming apps can offer points, status, or rewards to viewers if they achieve those goals and objectives to keep them engaged.
- Offer Live Analysis – Used mainly in sports events, chat systems can offer live analysis of sports events and nudge the viewers to keep them engaged and surge retention.
- Create & Protect Chat Community – Create and proactively protect your chat community by focusing on a more viewer-to-viewer experience. Also, enable multi-channel messaging so that your live streaming app can allow viewers to connect through social platforms for stronger engagement.
- Audience To Influencer Interaction – Develop influencer roles within the chat system so that the audience can motivate themselves to voluntarily participate in conversations and interact.
Best Chat API For Live Streaming App
An easy way to integrate chat for live streaming apps is by using live chat APIs and SDKs. With ready-to-use server infrastructure and intelligent algorithms, live streaming apps can use ready-made live chat software.
Here are some of the best chat APIs for live streaming apps:
1. CONTUS MirrorFly
With CONTUS MirrorFly, live streaming apps can integrate real-time chat solutions. Viewers can connect via messaging, voice, and video calling features to ensure communication is seamless. CONTUS MirrorFly is a customizable chat API and SDK built to facilitate Android, iOS, and Web platforms.
2. PubNub
PubNub is a data streaming network that offers a secure real-time in-app chat API for live streaming platforms. PubNub Chat offers easy-to-use SDKs to add in-app chat and has rich chat features and the flexibility to add custom enhancements. PubNub is a chat API that provides access to a back-end chat service and server infrastructure with stability.
3. Apphitect
Apphitect provides unified messaging API & chat SDK integration to increase real-time communication. There is also the possibility of custom-built personal chat apps with rich UX, voice, and video call integration. Moreover, the in-app messaging system is also easy to integrate with third-party software and extends the chat APIs functionality.
4. Sendbird
Sendbird is a real-time chat solution that offers the best group chat API for live streaming apps with unique functionalities. Sendbird provides reference implementations and clones & modify options integrating the app is simple. Furthermore, the Sendbird UIKit also has pre-built UI components that make it convenient for your developer to set up, integrate and run the chat platform almost instantly.
5. Agora
Agora offers the Agora RTC – Real-time Communication SDK. This enables users to initiate real-time messaging, audio and video communications. Developers integrate Agora RTC SDK to add voice call, video call, audio broadcast, and video broadcast functions within live streaming applications or programs built by them.
Conclusion
Integrating a live chat for live streaming platforms is easy if you choose the right live chat software. It does not only offer high-tech solutions but allows audiences to engage and interact better. With communication, viewers can be converted to active participants benefiting the channel and the brand.Â
