Ecommerce marketing can be an extremely complex undertaking. Online stores have many different platforms and tools at their disposal, and all of these need to be used effectively if they are to help the store owner achieve their revenue goals. With so many different eCommerce marketing strategies to choose from, it can be difficult to know where to start when trying to maximize sales on your ecommerce website.
1) Free Search Engine Optimization Tools
Many eCommerce marketers already know they need search engine optimization (SEO) in order to drive traffic and sales, but few of them are willing or able to commit the time and money required. That’s why many choose to outsource their SEO efforts. If you do decide that hiring an eCommerce development company is right for your business, consider a managed service solution like Shopify’s Build A Store. This program gives you access to professional eCommerce developers who can set up your site and manage your SEO efforts on an ongoing basis.
2) Customizable Keyword Research Tool
It’s essential that you understand your target market, their needs and wants. Since no two products are exactly alike, it’s vital that your keywords be unique. One way to figure out what your target market searches for is to use a tool like Google Keyword Planner or ubersuggest keyword research tool which can provide keyword suggestions based on local search volume, as well as geographical-specific long tail keyword suggestions.
3) Get Qualified Leads with your Landing Page
Landing pages help you convert visitors into leads. As an online marketer, your goal is to get qualified visitors on your site so you can sell them a product. A landing page is exactly what it sounds like: a web page that your visitor lands on after performing an action like typing in a domain name or clicking on an ad. One of the most important metrics for judging whether or not a landing page works is conversion rate—you want that number as high as possible!
4) Advertise with Facebook
The key to effective Facebook advertising is creating an ad that targets your ideal customer while setting a budget that won’t break your bank. It’s also smart to advertise on Facebook at times when you know people are online and shopping—for example, after work or on weekends. An eCommerce development company can help you navigate these waters and give you a plan of attack for all aspects of online sales. To ensure your campaign’s success, be sure to follow best practices for targeting and writing compelling ads. Keep in mind that more is more isn’t always true with Facebook ads—and it’s important not to go overboard with too many different types of ads or messaging (or both). If you find yourself getting bored by what you’re putting out there, chances are others will as well. You’ll want a good mix of highly targeted images, videos and text-based posts so keep things interesting!
5) Target Potential Customers with Remarketing
Remarketing is one of those ecommerce marketing strategies that doesn’t get enough love, but it can be one of your most effective tactics. There are different options you can use, but one of our favorites is Google Display Network with Display Remarketing. It allows you to target people who have visited your site in a variety of ways (search ads, retargeting) and put together a remarketing campaign quickly. We like using Facebook Ads Manager for creating remarketing audiences because it’s easy to set up, easy to test new audiences against each other, and has a built-in conversion pixel. Once you create an audience, Facebook will create an ad for you using all of their demographic information on hand. All you need to do is tweak it so that it fits your brand image! If you don’t know where to start or want more information on how to do remarketing campaigns effectively, check out these resources: How To Set Up A Remarketing Campaign On Facebook Ads [Video]How To Set Up A Remarketing Campaign On Google AdWords [Video]How To Use Retargeting In Your Ecommerce Marketing.
6) Integrate with Google Analytics
Google Analytics is free, so it’s a no-brainer to integrate it with your eCommerce site. Its superior analytical capabilities allow you to track customer data—such as what sites they came from, how they found you, and what pages they viewed on your site—and that information can help you decide where you should advertise next. To get started with Google Analytics, simply install a Google Analytics tracking code on every page of your website. You’ll find a copy of that code in your Google Analytics account under Tracking Code. You might also want to hire an eCommerce developer who has experience integrating with other analytics tools like Google Analytics or Adobe Omniture SiteCatalyst.
7) Daily Deals (Groupon, Tippr etc.)
People tend to take advantage of daily deals because they feel like it’s a discount. However, people tend not to make as many purchases on these sites when there aren’t any discounts. So, eCommerce sites have started running their sales for longer periods of time rather than having daily deals. If you notice that your site is performing better during particular times of year, try adding an incentive such as free shipping or a coupon code toward your next purchase. Another option is to set up an email campaign with a special offer. This can be done by hiring eCommerce developers and web designers who are experts in creating customized email campaigns. You can also target customers based on how often they shop with you or what products they buy most frequently so that you can send them targeted offers and suggestions.
8) Utilize Outreach Pages, Widgets and Coupons on your Website
Utilizing widgets and coupons on your website is an easy way to get more traffic. But, what’s even easier is getting direct links from other websites which will drive free traffic to your eCommerce website. Outreach pages are a cheap but effective way of doing just that. Outreach pages are essentially landing pages on another websites where you ask for a link exchange in return for something of value – such as content or ad space.
9) Take Advantage of User Generated Content Sites
There are a number of user-generated content sites that specialize in product-reviews and recommendations, such as Rotten Tomatoes. A lot of people visit these sites each day, and if you can gain their attention for long enough you’ll have a significant advantage over your competitors. For example, take a look at how Amazon leverages customer reviews on its site: It uses customer feedback to drive sales by recommending related products and displaying them prominently on its website.
In fact, an independent study found that customer reviews had a significant impact on purchase decisions, with higher ratings leading to increased purchase intent. To take advantage of UGC sites effectively you need to be able to generate positive reviews—so make sure your eCommerce development company is experienced in building review features into your site!
By using these 9 strategies, you’ll be able to create more buzz around your products and increase online sales. By getting your online store in front of more people, you’ll have a better chance of converting browsers into buyers. Remember that if you want people to buy something from your online store, they have to first know it exists! It all starts with effective marketing. If you don’t market your business effectively, no one will know about it.