7 Web Design Trends That Dominate in 2022
Tracking web design trends is vital for every web designer, entrepreneur, and website owner. Web design is the way where you can set how the website looks to your visitors.
Nowadays, the structure of your website is essential for your branding. According to a study by Bluecorona, 47% of people expect a webpage to load in less than 2 seconds.
Image source: https://financesonline.com/web-ux-design-statistics/
As you know, the design industry is the most changing field. Something new is constantly introduced in the market that overlaps the previous trends. And because web designing is related to technology, it’s evident that whenever technology changes, it requires developers to develop their strategy and create something latest that fits the current market.
In this blog, we will discuss the most common and long-lasting trends that are not just a website design element but have now become a critical part of your website UX/UI design. So, let’s begin.
Top Web Design Trends for 2022 and Upcoming Years
There are some web design trends that you should consider while designing your website in 2022 and the upcoming years.
1. Engaging Interactive
Over the years, we have seen websites take animation demos to technologically inventive heights. While they’ve played a significant role in hero sections and page transitions in the past, we expect more designers to focus on large-scale animated interactions in 2022.
These interactions go beyond scrolling, which can be relatively passive and encourage more meaningful interaction with the page, such as clicking, dragging, and exploring the website.
The key to the trend is introducing a bit of mystery, like the little black cube that follows your cursor on LEQB’s site or the conspicuously missing navigation on Chiara Luzzana’s site. The visitor is invited to use a specific form of interaction to learn how the site works.
This web design trend creates novel experiences that make visitors feel more like investigators, actively poking and prodding the site to uncover its secrets. The simple but effective design is enriched with modern visual hover effects that can engage more visitors and show as an elite brand.
2. Design Memphis
This web design trend is one of the defining aesthetics of the 1980s. Memphis is sometimes seen as a flashy style that blends many chaotic patterns and shapes. In its day, Memphis design was an overlapping of minimalism and the assumed high taste of art critics, making design at once more colorful, accessible, and adventurous than it was.
This attitude is especially true today, when minimalist approaches have led to a sea of interfaces that (while intuitive) are overwhelmingly uniform. So it’s no wonder why many web designers turn to Memphis design for an explosion of colorful personality that the visitor won’t soon forget.
3. Movable Typed Message
As web designers, you have always known that typography can do more than convey information. In 2022, web designers are taking this idea further with the literal movable type.
Of course, the animation is nothing new in web design, but it’s usually reserved for illustrated graphics, user interface elements, and page transitions. Because of this, moving text can be fresh and unexpected, even if the animations are simple – like circular rotations and side-scrolling “message tickers.” These small touches allow the typography to take center stage without overwhelming the reader with unusually animated gags.
The moving font will be a big trend in 2022. We live in a digital world, and it’s great to see fun ways to use that in the world of fonts to create living letters.
4. Retro Revolution
As the advent of the World Wide Web increasingly becomes a distant memory, today’s up-and-coming web designers are taking inspiration from those early days of the Wild West. The so-called Web 1.0 of the 1990s featured bright background colors, visual table layouts, and robotic typefaces like Courier.
Although all of this has been implemented with tragic and often hilarious results, the web designers or best web design agency of 2022 are reviving this trend with the added benefit of nearly 30 years of combined design experience.
While the Internet of the 1990s was a parade of useless gimmicks, graphics, and colors, it was also a time when the web designer didn’t write the rules. Even at that time, “web designer” wasn’t a profession. Designers who have emerged since then to rule the industry standard see those early days as hotbeds of limitless creativity.
2020 was once considered the future of design and technology. We are now turning our backs on the polished minimalism of today and looking to the past for inspiration.
5. Neo Brutalism
Neo-brutalism comes from the architectural movement of the 50s-70s, known as brutalism’s classic roots. Years emphasizing raw, exposed materials, Brutalism has gained momentum in web design since 2014.
Barebone unstyled HTML, plain backgrounds, asymmetrical layouts, default computer fonts, and unedited photos characterize digital brutalism. The brutalist style is austere and often has a riveting effect. It is a confident honesty backed by its baldness.
But for 2022, we expect this style to morph into a more muted and less extreme version, essentially neo-brutalism. This combines the rawness of Brutalism with the restrained flair of minimalism, creating sites that work for less avant-garde clients and avoiding the pitfalls that led to the eventual decline of architectural Brutalism.
6. Creative Scrolling Experiences
Scrolling is the most common user interaction with a page and is a constant opportunity for animated interactive feedback. For 2022, scrolling experiences are bigger and better than ever as we invite visitors on imaginative journeys.
Since scrolling animations are not new, the key to this trend is to surprise the visitor with a creative experience. We see pages transform into living worlds through psychedelic imagery, parallax effects, and even breakthroughs into the third dimension.
These animations are becoming increasingly detailed and psychedelic, with many designers including a prominent feature in the foreground for the visitor to look out for, such as the black crystal on the Stone & Style website.
While the eye-catching animation entices visitors to the bottom of the web page, the branding in the foreground prevents them from getting lost on the way there.
7. Visible Boundaries
Web design likes to create the impression of magic or at least the illusion that content is neatly arranged by an invisible hand, floating freely in digital space. The reality is that websites are built on a strict grid and held together by code.
For 2022, web designers are trying to get a little more accurate with layouts that reveal their basics through simple borders and frames.
A visible grid has the apparent advantage of distinguishing one section from another. This makes the page easier to scan while allowing for more content without the page feeling cluttered. These simple borders also give websites a subtle retro feel that pairs well with other 90s trends making a comeback.
An intersection of the Mondrian art style and the modern web, grids, and frames allow designers to push and pull attention and frame what they’re trying to say.
Web Design Trends of 2022: Ending note
In a nutshell, Web design trends are another step forward, but this is nothing new on the Internet. Nowadays, the future is moving fast, and web designers often lead the way. But what makes these trends refreshing is their focus on creating joy.
Whether they’re bringing back a forgotten decade, delighting users with interactions and animations, or offering something handcrafted, this year’s web design trends aim to evoke an instant sense of wonder, no matter how unconventional their approach is.
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