5 Tips for Crafting a Solid Influencer Marketing Strategy
Marketing has seen dramatic changes in the past, and as a result, companies are having to change their strategies to match. Marketing teams used to rely on tried and tested methods only, but they don’t produce the same outcomes these days. So, marketing departments are always looking for new methods that deliver better results in today’s market.
Previously, big companies would promote their products by appointing ambassadors to promote and push them to the public. Nowadays, those same companies use online influencers to represent them.
Influencers with huge following numbers can impact public opinion on significant levels with one single post. If you are thinking about how to get influencer marketing working for your company, take a look at the following article.
Set Your Goals
When you set your goals, you need to think about what you are trying to achieve through influencer marketing. You should also think about what is the best strategy for your given business.
If your goal is to increase brand awareness, then a good strategy would be to choose influencers with high engagement rates and a large following. If you aim to increase sales, then it’s better to choose influencers who have high conversion rates. Having a clearly defined goal will help you stay on track and achieve results faster.
Find the Right Influencer
Influencers can be easily found on social media platforms, but you should know what platform is the right for you to begin with. For instance, many companies have noted success and an increase in their loyal customer base as they started promoting themselves on Instagram.
Instagram is a primarily visual medium so your influencer should focus on creating quality images and videos. You need to check whether they will fit your target audience criteria and whether their style represents your company. This way you’ll be able to gain more Instagram followers and build your brand instantly. However, make sure you focus on organic growth instead of using fake audiences to build your brand.
Work up the Plan and Strategy
Influencer marketing is more than just advertising. It is about building mutually beneficial relationships with people who have large networks and the ability to share content with their followers. By developing the right plan and strategy with your influencer, you’ll ensure you’re on the same page when it comes to promoting your brand. Popular ways of increasing your customer base are promotions, giveaways, discounts, and special offers.
Promotions and giveaways are great ways to boost sales, generate excitement, and increase brand awareness. One of the most important aspects of having a promotion is making sure that it is relevant to your audience.
Discounts and special offers can be used as a reward for customers who have spent more than others, or as an incentive to buy something they were planning to buy anyway.
Have the Needed Budget
Influencer marketing can be affordable, but it can get expensive as well, depending on your business and goals, as well as the number of followers your influencer has. On average, posts range around $25 per 1000 followers. Before you find the right influencer for you, calculate the budget for this marketing strategy.
Track Results
It’s important to track the results you make with your influencer strategy. You should check if the influencers you work with are delivering on their promises or not. You should also track the number of people who follow your company on social media after being contacted by an influencer. If you see an increase in followers, then it’s likely that your influencer is doing a good job and has been able to generate interest in your brand.
It is important to get an agreement before anything starts. This will allow both parties to be on the same page and understand what is expected, included, and at what cost. You should have a written agreement that specifies expectations, payment options, limitations, and more, so both parties know what they’re getting into. It’s good to have those agreements in case things don’t turn out the way you want them to.
Remember, the first collaboration might not bring you the desired results, which is why consistency is important. Do not give up on your first try, as it takes a couple of months for clients to reach out.
Bottom Line
Influencers are everywhere, and they have become a major part of the marketing world. They are targeted by brands because they have a large following and can be trusted to represent their products. They know how to leverage their audience and make them want to buy things, which makes them an excellent addition to your marketing team.
