YouTube is without a doubt the largest DSP (digital streaming platform) in the world when it comes to streaming music. It has a 32 percent share of all DSP music subscribers, with approximately 158 million customers.
YouTube’s huge range of playlists is one of the reasons for its success. From genres to decades to events and beyond, there are playlists for practically everything. Subscribers have the ability to construct their own playlists. Curators, on the other hand, are frequently the ones who make the most popular playlists.
YouTube can support playlist curators directly, through an existing brand such as a magazine/blog or a commercial offering, or they can be the best ways to promote your music.
What are the responsibilities of YouTube playlist curators?
While users (subscribers) may wish to create their own playlists, playlist curators merely review tracks and put together playlists for people who want to be recommended music to listen to or who are looking for music for a specific purpose.
As a result, getting on an influential YouTube playlist can be challenging, especially for independent artists who don’t have the backing of a major label or the music industry. However, independent and YouTube’s own selected playlists might be interpreted in a variety of ways.
How to Get Your Music Added to a YouTube Curated Playlist
If you want to be featured on a YouTube-curated playlist, ‘YouTube for Artists’ is the way to go. It allows you to pitch YouTube’s Editorial playlist curators on your impending release. You can use their pitching tool to encourage curators to put your unreleased music on a playlist.
There are algorithm playlists in addition to their Editorial playlists. Discover Weekly and Your Daily Drive are two examples of these, and each subscriber receives a distinct one. They are based on the listening habits of the subscriber and individuals with similar tastes. These behaviours, which include plays, likes, shares, skips, and playlist additions, are used to propose the greatest music for listeners.
You’ll need to activate the YouTube algorithm to have a better chance of being included on them. This involves using ‘YouTube for Artists,’ as well as utilising social media, blogs, and other music promotion and marketing platforms to drive streams to your music.
Curators of YouTube Playlists who are self-employed
You can contact independent playlist creators in addition to YouTube’s curated playlists. People representing the editorial team of a magazine or blog, a record label, or an independent playlist curation business are just a few examples.
Depending on which curators you contact, the steps for submitting your tunes to a YouTube playlist curator vary. E-mail, social media, and a website contact form are all options for getting in touch with these people.
However, because you’re one of hundreds submitting music for consideration, playlist inclusion isn’t assured. It’s crucial to remember who your target audience is and to double-check that whoever curates your playlist has the same (or intended) target demographic.
Free Music Submissions to YouTube Curators
While some playlist submission sites charge for each song you submit, many others let you pitch tunes for free. There are a number of free playlist submission services available. Some offer a diverse playlist encompassing multiple genres, while others cater to a more specialised audience.
Here are a few of the top free YouTube playlist curators to which you may send your music:
IndieMono
IndieMono, based in Spain, takes great satisfaction in hand-crafting playlists instead of depending on algorithms and automation. IndieMono gives lots of options to be included in one of their regularly curated playlists, including playlists for various moods and genres (alternative, folk, EDM, Urban).
Playlists that Raise the Bar
Rizing Playlists has been showcasing up-and-coming artists in a variety of genres since 2018, including pop, hip-hop, R&B, country, and more.
Soundplate
This record label and music technology firm situated in London features a number of playlists to which you may quickly submit music for consideration. They have access to hundreds of different independent playlist curators in addition to their own.
Simply browse their extensive YouTube (and Deezer) playlist library and submit your music to the playlist curator. While playlist participation isn’t assured, you can use their search option to find playlists that are relevant to you.
Playlists for Every Day
Daily Playlists is another simple and accessible playlist submission tool. Simply input your YouTube link, choose which playlists you’d like to submit for consideration, and then subscribe to those playlists.
Boost Collective is a group of people who work together to
Boost Collective is a promotion company that collaborates with a number of independent playlist creators. While contributing songs is free, other services like blog feature marketing and music business mentoring must be purchased with credits.
Listn.live
Listen.live is another service that favours independent artists and bands above those who are backed by the music industry.
Taking Advantage of a Music Promotional Service
Although there are dozens of free and independent playlist curators, hiring a music marketing agency is another way to potentially enhance your YouTube streams. Moonstrive Media, Omari Music Promotion, and PlaylistPush are among the companies that provide a variety of services, including internet advertising management, music marketing, branding and identity, and public relations.
When it comes to YouTube playlists, these organisations enable organic development and reach by featuring your music on their playlists as well as the playlists of other curators in their network.
Conclusion
Whether you want to get featured on one of YouTube’s top playlists, a popular and independent playlist, or simply raise your YouTube play count, submitting your music to playlist curators is a great way to get noticed.
While inclusion on a playlist isn’t always assured, using one (or more) of the methods we’ve described, you’re more likely to locate a playlist curator who is interested in your music.
Submit your music to ‘YouTube for Artists’ to be considered for their Editorial and Algorithm playlists.
Music can be submitted to independent playlist curators. Many of them have a loyal following, and if they have a playlist that is appropriate for your music, their fans are likely to appreciate it.
It’s simple and quick to use free playlist curators.
Using a reputable YouTube video promotion agency will ensure that your streams are genuine and organic.
