4 Ways to Monetize Your Video Content
What first comes to mind when you imagine video monetization techniques? Most content creators / publishers think running a YouTube channel is the only way to monetize videos.
With many video creators jumping on the YouTube train, it has become a more competitive platform. It can take months or even years to build a large community of loyal subscribers. Changing YouTube revenue sharing policies also makes it harder to find sustainable living for your videos in the long run.
The good news is that there are many other ways to monetize your videos. From creating an OTT application to negotiating sponsorship agreements, there are many ways to get out of the videos.
How to start monetizing videos
Video monetization refers to video content monetization techniques by allowing one or more of the following:
Get access to your video content
Access to your audience
Access to your platform
In the following sections, we’ll discuss some of the most powerful video monetization techniques.
Launch Your OTT Platform
OTT (over-the-top) platforms such as Netflix, Hulu and Amazon Prime Video are already furious at the moment. Once you’ve established yourself as a video content creator, it’s time to start building your OTT platform. It’s a great alternative to relying solely on ad revenue from your YouTube channel.
The best part is that creating and deploying an OTT platform is no big science. All you need to create an application is to use a SaaS solution. We provide you with an intuitive drag-and-drop application development tool to create a beautiful, unencrypted OTT application. You can even design a website for your OTT platform and use our video hosting service without any technical skills.
There are 3 ways to earn from videos on your OTT platform:
- AVOD (Advertising-based video on demand)
- SVOD (Subscription video on demand)
- TVOD (Transaction video on demand)
While SVOD includes billing a monthly or annual viewer subscription, AVOD includes advertising revenue. TVOD, on the other hand, is a technology that allows viewers to access premium content in exchange for a fee. You can give them lifetime access to protected content or allow them to be lent for a limited period of time.
Depending on your specialization and target users, you can choose one or more of these monetization methods.
Become an Affiliate Marketer
If you have a thriving YouTube channel, affiliate marketing is a dangerous way to monetize your videos. Simply put, links to specific products need to be included in the video description.
You will receive a commission each time a viewer clicks on an affiliate link and makes a purchase. However, it is important to choose products and brands that are appropriate for your audience. You should also organically include the products in your content and include a clear statement of association.
Find a Sponsor
This is another useful video monetization strategy for creators who have built a loyal audience. Unlike affiliate marketing, a sponsorship deal involves a brand paying you to feature their products or services in your content. However, you must make sure you don’t compromise the quality of your content to promote the brand.
Sell Your Online Course
Have you established your reputation and authority as a niche video creator? Then chances are your viewers would be willing to pay and learn from you. Take advantage of this by creating and running your online course. Make sure you choose a meaningful topic that will instantly appeal to your audience.
