In this post, I am going to give you a lot of useful tips and practical tools so that you can make landing pages that will help you achieve your goals on the internet.
All successful websites contain effective landing pages that make a difference. But before starting with the tips and tools, we are going to briefly explain what a landing page is and what it is for.
What is a landing page?
A landing page is any page on a website intended to generate conversions. , that is, to convert visits into customers who make purchases, get subscribers or any other objects that you have previously defined.
A perfect Landing Page achieves high conversion rates thanks to its effective design, and structure aimed at facilitating user actions, attractive content, value, etc.
Also, creating several different Landing Pages allows you to perform in-depth analysis and fine-tune your strategy.
Tips to make a perfect landing page
1. Offer a good product, gift, or service
When you make a landing page to generate conversions, do not forget to focus on offering real value, this is very important. If your product is good, generating conversions will be easier.
It is not about exaggerating the qualities of what you offer without more, but about offering something really good and valuable for users. So instead of focusing on amplifying the benefits of your product, focus on improving it.
2. Impact
Think about the enormous amount of offers and content that currently exist on the internet.
If you want the audience to be surprised by your proposal and make conversions on your site, you must look for the impact: graphic quality, the brutal value of what you offer, visible and well told, differentiating and creative texts, original effects but without going overboard (usability first of all), etc
Sometimes, you don’t need to do spectacular things to make an impact. You may leave a mark on the user through subtle elements, puns, cool graphic compositions, etc. Even a bit of minimalism can help you make what you want to tell stand out much more.
3. Importance of the title
The top title is the key. A powerful, creative, direct title, in large font, although it does not have to be huge, can be a great part of the success of your strategy. The title is almost always the first thing that the user reads, so seduce him from the beginning.
A good title draws attention and encourages you to continue reading the rest of the text. To get differentiating titles try to empathize with the reader, speak their language, and express in a few words, and forcefully the value you offer.
Throughout the landing page, you can use other subheadings of smaller size and relevance to break down the information in the form of an inverted pyramid. Thus, the user will be able to quickly scan all the content with his eyes, and after scrolling, he will know exactly what you offer.
4. Evident value. attractive promise
Try to make the user clearly understand the benefit they get from making the conversion. This goes through honest and explicit text explaining exactly what is going to happen when the user converts.
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For example, if you want someone to leave you their email and become a subscriber, explain as clearly as possible what you will do with their email account: what you are going to send them and what not, how often, etc.
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display the brand image
When a user enters the landing page, they must quickly and easily understand what company, brand, or professional it is.
6. Show the credibility of the brand or person
It is logical to think that the conversion will always be easier to achieve if behind the website there is a recognizable person or brand, with prestige or relevance. within the sector, credible, with an accredited and accessible track record.
Credibility on the internet can be lost in a few hours if you have a reputation crisis. If you are always consistent and act honestly, others will speak well of your service without having to ask them for their opinion.
7. Clear and attractive design
Offering a lot of value is not synonymous with overflowing the landing page with poorly organized content. Sometimes, trying to show too much generates the opposite effect: the recipient is not able to prioritize the importance of what you offer and the real value ends up being blurred.
8. Images and video
Put in a killer main image or a really good video. This sounds a bit subjective, but I’m sure you understand me perfectly. The best photo is the one that best explains the qualities of the product or service, the one that best matches the concept presented in the title. Or a video that makes a difference.
Include all the images that are necessary so that the user can fully perceive the real value of the product or service. This can be decisive.
9. Good copywriting, to the point
It seems obvious, but don’t think that everyone follows this to the letter.
Sometimes the importance of a good text is underestimated when it comes to conveying concepts and we forget that design is not just about placing boxes and images. The text can reinforce the image and vice versa. They both feed each other.
10. Usability, simplicity, and responsive design
Design and usability do not have to be at odds. Striking and dramatic design can be achieved without compromising functionality. Avoid effects and operating dynamics that are not easily understood by any user.
There’s nothing like a large, comfortably clickable button for the user to act. Don’t make it difficult for them. If people have been using a button to submit a form or trigger a purchase for years, why reinvent the wheel?
Also, don’t forget about mobile browsing. Anything you put on your landing page should work exactly the same on all devices. More and more people browse and carry out purchase and conversion actions from these devices.
11. Avoid being invasive
Is it necessary to interrupt the user’s browsing at all times to offer him our ebook again or suggest that he subscribe to our blog? Is it necessary to do it as soon as they enter the landing when the user has not yet assessed whether your content is worth it?
Better to suggest than to interrupt. Do not rush. If on the first date you try to force love to arise, your partner will probably notice your nervousness and pretend to go to the bathroom never to return. Let the spark emerge by creating a good first impression with the design, image, and title, and let the user come to you of their own free will.
12. Speed optimization
This point can be applied to any URL on your website that you consider important for your strategy. Landing pages that load fast not only allow the user to see the content without interruptions but are also more competitive for SEO positioning.
Google doesn’t like slow URLs with lots of external requests that slow down its performance, heavy effects, or unoptimized images. Try to improve the Page Speed Score of your landing pages by avoiding these types of elements and periodically analyzing whether they are still fast.
13. SEO optimization
This point is obvious, but sometimes it is not done quite well. As you already know, doing SEO is not just about repeating the same keyword over and over again throughout the page.SEO optimization is a backbone of any website and it is best source of increasing traffic.There are some steps which you must follow doing SEO optimization.
First, carry out keyword research to detect which are the words that can potentially bring you more traffic, or which niches remain to work hard to find a positioning opportunity.
Second, give each landing page a title that includes one of the keywords and work it throughout the page. That is, insert that keyword in relevant places:
- Start of content
- headers h
- title and alt attributes of images
- some bold
- Anchor texts
Third, analyze the speed of the landing page and avoid heavy images and all kinds of effects that weigh down too much.
Fourth, try to get quality links from sites that are relevant and have a theme related to your proposal. In this way, you not only gain authority for the landing, but also traffic that can potentially generate conversions.
Fifth, take advantage of the power of social networks to viralize content and achieve wide visibility. To do this, work with your community on networks, interact with them, offer them really good content, and stay active.
14. URLs
Put friendly URLs on your landing pages, that is, written with understandable words: 4 or 5 keywords of that landing separated by hyphens.
This helps users to type your landing page URL directly into their browser if they see it written somewhere they can’t copy and paste.
Oh, and don’t forget web architecture. Try to have your landing pages directly separated from the main domain by a slash / instead of placing them in very long navigation paths full of subdirectories. This favors the internal transmission of authority, in other words, SEO.
15. Remove menus and distracting elements
A classic feature of landing pages has always been the absence of a top menu and other types of navigation menus. The reason: is to avoid all kinds of distractions so that the user can focus 100% on browsing the page without going anywhere else.
Now, although it is quite logical, you do not always have to follow it strictly. There is something good in placing menus (or buttons) that lead to other URLs on the web: more internal traffic to web pages and a reduction in the bounce rate, which benefits SEO.
In addition, the user may want to know even more about you or your brand before generating a conversion on your site. For this, a solution may be to place a hamburger menu: a menu that is displayed using an icon with three horizontal bars that are not distracting at all but are there for whoever wants to use it.
16. Calls to Action
Also called CTAs. They are one of the key points for the success or otherwise of a landing page.
A call to action is any element (texts, forms, buttons) that serves the user to carry out the conversion. Calls to action are different from the normal content of the page. They encourage you to perform a certain action and are usually accompanied by a button to activate them.
For a call to action to take effect, it must have a prominent design, very seductive texts that attract the reader, and be placed in a highly visible place on the page.
As for the texts: they are clear, forceful, and full of value sentences. Is it necessary to speak in the imperative? What if instead of ordering things, we let the user do it in the first person .
The call to action is the ultimate goal of everything we have developed on the landing page. Therefore, you should think hard about the way you communicate and summarize the value of your proposal. You risk everything in the CTA, so dedicate all the time it deserves.
18. Test
Landing pages, being unique URLs that you can create separately without linking to them from anywhere on your website, lend themselves to all kinds of comparative analytics, since you can design as many as you want and launch them for endless testing.
For example, you can compare the traffic performance, dwell time, and conversions of different landing pages at an initial moment to draw previous conclusions to establish the final strategy or even throughout the campaign to correct and improve things.
This will give you many clues about which design works best for you in terms of conversion: what texts, colors, buttons, graphic styles, and calls to action are preferred by users.
