Social networking is a top source of unpaid, organic music marketing. The problem is that everyone is vying for the same audience’s attention since the entrance barriers are so low.
Social networking is challenging, especially if you lack the creative content concepts need to keep your posts current and interesting. However, there are still strategies you may use to draw in your target audience if you know how.
Why go through all this trouble? Because you can’t expect your fans to act when they see you promote your music if you don’t take the time and effort to develop a genuine relationship with them.
Here are 15 ideas for organic music marketing that help you increase your YouTube subscribers
Employ cliches
The new social media quotes are platitudes! Not that eye-catching inspirational quotation visuals are ineffective today, but let’s face it: there is a limit to how many times you can quote Jim Rohn, Tony Robbins, or Bill Gates before your audience gets tired of hearing it.
But whether it’s on Twitter or Instagram, many of musicians (including yours truly) are gaining traction with clichés like this (my own):
“Go one step further. The majority of individuals don’t, missing out on the benefits.
Quote oneself as opposed to someone else. And it would be even better if you could make a straightforward visual to accompany your platitude (including your profile photo). Avoid plagiarism, as well. Make up your own quotations.
Structures
A framework is a methodical procedure. Does that sound dull to you? Because your audience can find it to be really intriguing! People enjoy learning new skills, and a framework functions as an outline of the processes that must be followed to get the same outcomes.
One of my most popular frameworks (posted on Instagram) was an 11-step guide on how to raise $15,000 for your upcoming record through crowdsourcing (yes, I really did this).
You may build frameworks for anything you are knowledgeable about, whether it be songwriting, guitar playing, how to prepare for a great performance, or anything else. Frameworks can also be inspirational, enjoyable, or even amusing; they don’t always have to be instructive.
something written or created by hand
I recently had amazing success bringing analogue content into the digital world. Anything that is handwritten or hand drawn (I use a yellow legal pad and a Sharpie) will be seen on social media, especially if it has a picture of your face. It doesn’t matter if it’s a video or an image. It can also significantly increase traffic to your music website, as I’ve found.
The idea that Bob Dylan essentially paved the way with music videos for songs like “Subterranean Homesick Blues” (first released in 1965), in which he held up cards with his words on them, is amusing. And it still functions!
This is something that marketers like Russell Brunson will also do, and he’s a terrific person to follow if you want to come up with even more brilliant ideas.
Surveys and polls
Surveys and polls are quite popular with people. This feature is already present in social media platforms like Facebook and Twitter, and it is simple to set up.
If your participation has recently decreased, consider creating a poll. You’ll be shocked at the outcomes. We’ve observed a huge increase in engagement utilising this technique, even on profiles with a modest following.
Combine this with audience research to kill two birds with one stone. Ask inquiries that will improve your understanding of your target persona.
Posts from behind the scenes
I still hunt for behind-the-scenes material for albums I adore, whether it’s on a DVD, YouTube video, or anything else the musician or band may have released.
Gary Vaynerchuk, a serial entrepreneur, is well known for sharing his story on as many social media platforms as he can. Artists can also benefit from this strategy. Share as many moments as you can on social media by taking pictures of them.
Competitions and freebies
Expanding your email list is the best method to ensure your financial stability and artistic longevity.
The problem is that it’s become more difficult than ever to get individuals to share their email address and open your email marketing.
But a relevant and appealing offer, such as an album, T-shirt, and sticker bundle, is a potent approach to draw quality subscribers who, with a little nurturing, can become superfans.
However, if you intend to run your giveaways and contests on social media, make sure not to break the terms of service or you risk being barred.
Tweet blizzards
There are so many artists I’ve met who have shared with me that they are hesitant to post frequently, hold their Facebook page in high regard, or are generally unable to imagine oneself posting more frequently.
However, blogging more regularly is a certain strategy to improve outcomes if your engagement is flagging. And when it comes to publishing more frequently, few social media platforms are as forgiving as Twitter.
I’ve participated in twitter storms (a brief period of nonstop tweeting), and each time, I discovered the following:
It increases interest.
It introduces my material and I to new users.
It has never generated criticism or widespread unfollowings (usually the opposite)
It also functions on more recent, decentralised networks like BitClout, but that is a very different side issue.
Videos on Facebook
Facebook appears to aim to overtake YouTube in popularity. However, they now have a stake in the dating and classified ad races as well.
In either case, Facebook users view 100 million hours of video every day.
From the Facebook dashboard, select “Watch” to view the different types of videos users are engaging with.
Officially, conciseness is overrated. Shortness is no longer necessary. Try a range of video formats to determine what works best for you, and promote music videos on YouTube, vlogs, and podcasts.
Videos on TikTok
You can now upload videos on TikTok that are up to three minutes long. And the best part is that, if you don’t want to, you don’t even need to make dance or meme videos to attract attention!
Finding a single point of concentration is the best thing you can do on TikTok. My vocalist friend used the same fundamental video style and the same set of six hashtags each day to grow his account from zero to over 36,400 followers in just three months.
Additionally, you should submit your videos to TikTok if you’ve been having difficulties garnering engagement on other platforms like YouTube because you should see an increase in views.
TikTok LIVEs
You are granted the option to go live on TikTok once you have gathered your first 1,000 followers.
Nowadays, broadcasting live on Facebook, Instagram, and YouTube comes with a variety of risks. The system doesn’t appear to favour individuals who are just starting started, but it appears to work for those who are already well-established.
On TikTok, though, even routine live programming may garner you a lot of views and followers. It’s a fantastic approach to consistently increase your fan base. Give TikTok a try if you’re still working hard on other platforms but not getting much momentum.
Local videos
The majority of people automatically associate YouTube with strong video content. However, the majority of social networks now allow you to natively post your movies.
Naturally, it takes a little longer and more effort to distribute your content elsewhere. However, we’ve regularly observed that when promoted widely, our videos receive twice as many views, treble as many views, and even ten times as many views.
The truth is that you don’t need a lot of views to achieve success. To gain new fans, jobs, PR possibilities, and more, you simply need the proper people to be viewing your material.
Here are just a few things to try (even if you’re dubious!)
- Twitter (up to two minutes and 20 seconds)
- IGTV
- TikTok (up to three minutes)
- YouTube
- Vimeo
Online performances
Online performances are still a fantastic method to introduce your music to your audience. However, I oppose adherence to a certain platform. Nothing is more typical (and terrible) than a Twitch streamer playing for hours on end to no one.
TikTok and StreamYard are also good choices, as was already said. If you’re considering multi-streaming, it’s also worth looking into Be.Live and Restream.
Additionally, you may consider pre-recording concerts and releasing them on Facebook or YouTube at a specific time (when you can hang out in the chat with your fans).
Live Q&A sessions
Live Q&As are still quite effective. Why not go live and respond to some queries if you want to take a break from your live event schedule and spend time with your audience for about an hour?
Be aware that it can be challenging to gain traction on one platform, even if you are well-known. However, if your Facebook group is lively, this kind of content will be effective. You can stream simultaneously to various locations by using solutions like StreamYard.
Lights on fans
It’s all too simple to get into the content treadmill when creating material for social media, creating an endless stream of videos, images, and blog entries. If you don’t take care, you will burn out.
The best method to thank your most devoted fans for their participation is to recognise them. Additionally, since doing this is so simple, it allows you to take a break from the content hamster wheel.
It should be noted that sharing press releases, recommendations, and even user-generated content will increase your credibility.
Individual postings
This could sometimes appear counterintuitive. When you could be sharing about your most recent release, why not write about your trip, your lunch, or the video game your band enjoys playing?
because it frequently performs better than advertisements. More engagement will always result from personal articles about your weight loss journey, happy memories from your youth, or how the airline ruined your instrument. particularly if you add unposed photos of yourself.
Making the connection between engagement and commercial outcomes may seem unattainable, but an increase in interaction today typically translates into an increase in engagement on future postings as well.
Lastly, promote your website to get more views on YouTube
Building a social media following is great, but you also need a strategy for attracting and keeping your followers.
In order to increase sales as awareness increases, concentrate on bringing more people to your musician website, encouraging them to join up for your email list, and sharing your merchandise with them.
Make your casual followers become devoted supporters. This produces long-term professional outcomes.