Virtual events have offered a lifeline to many companies when the pandemic in 2020 shut down all the world’s physical events.
As per a LinkedIn study, approximately 45% of B2B events will be utterly virtual in the future.
Now coming to the global hub and destination for business events hosting “SINGAPORE.”
During the pandemic, industry professionals in Singapore came together to find a digital solution for organizing the event. They seamlessly transit physical events to virtual events in Singapore or you can say online events. It includes online events, meetings, discussions, and business conferences.
Virtual events are enjoyable! But the question arises: How can you glue up your audiences on their screen during an event? Therefore, we have come up with the top 10 different ideas to engage in online events. Let’s peek over our list of unique ideas.
10 Ways To Engage Audience In A Virtual Event
1. Production quality over quantity
Well, it’s a very important factor to consider while arranging an online event. A virtual event’s production quality is the layout of the meeting room, trade show floor, or design of the set. However, if we talk about quality, you need to make sure to have best practices for video. Get branded backdrops, enhance PowerPoint presentation-quality, best camera, good mics, and so on.
To engage your attendees, make sure you have the best lighting and camera angles. For an online event, video quality plays an important role in attracting audiences. That is why to glue audiences over their screen; you have to provide incredible video quality and fine graphics.
2. Approaching content ideas
Good content is the key to success whenever you organize a virtual event in Singapore or any other part of the world. Engaging content is one of the initial steps for a successful and engaging event. Good content is an add-on to make attendees a confined audience.
Enhance your content by mixing facts, slides, images, and more visual content. Also, you can spice up the online event by adding speech, punching jokes, and having real-life situations. In the end, you need to connect your event with the real-life events of your attendees.
3. Live Poll
Do you know if you have a mobile event application, it becomes easier to engage attendees in an online event. But if you’re conducting an event through a web link, then focus on conducting live polls in session. It will make audiences stay engaged and involved in an event. Live polls are helpful to calculate the total participation and engagement in an event.
4. Q&A session
On an online event, you must keep a Q & A round. Allow your audiences to ask queries in a live session and answer their questions. If you have drafted a compelling content strategy, attendees will surely ask questions. So, make sure to connect with an expert to answer their doubts.
You can arrange two live polls and 1 Q & A session in a 2-hour online event. Well, the number of sessions depends on the duration of your event.
5. Keep the event in sessions.
Try to keep online events divided into a session because the audience doesn’t like to attend events for hours in a live stream. To reduce boredom, you can divide the event into short sessions. It’s not easy to concentrate on an event by sitting in a space alone.
A survey says attendees watch 68% of a 20 minutes online event. The audience feels bored in a session that is more than 20 minutes.
The shorter the event, the more engaging it would be for attendees.
6. Themes for days
Is your event running for more than a day? Well, you can try to opt for the day’s theme. It means to share the theme to your participants, such as Day 1 wearing black, Day 2 wearing a cap, Day 3 a sleek look, and so on. This will add fun and amusement to an online event. If the attendees don’t feel comfortable joining the event by following the same, you can ask them to share their pictures in a theme.
As you know, even the in-person event becomes boring when it goes on for days, so add some different things to make the online program compelling. Try this; it will work to engage audiences in an online event.
7. Hire entertainers
If you are conducting a live stream, you must hire entertainers. It is the best way to engage audiences. They can engage audiences differently, even online.
For example, you can hire a magician for engagement in an online event. After 20 minutes of speech or session, you can keep a short magic show for 5 minutes. It will surely keep attendees glued to your event.
8. Push notification
Often event organizers feel hesitant while sending push notifications to attendees. It is because it might distract their attendees. But rather, this trick adds value to your event! For example, you can send notifications like what to do next, what session is coming next, and so on.
9. Creating community
Allow attendees to connect with each other in an online event. Well, in a physical event, people get a chance to communicate with each other and talk about the event. So, to offer attendees an in-person feel, you can create a community or group to share their thoughts about the event with each other.
10. Go live on your website
Sometimes attendees miss some important points during an event which makes them curious. So, you can create a nook or a page on the company’s website. Upload tips, FAQs, and other essential information in an event.
A Quick Wrap Up
The online event can be a better version of a physical or an in-person event. Attendees’ engagement should be your first priority of an event. If you are conducting a live stream in Singapore or another locality, think more creatively to keep your participants inspired and focused.
Do you have any queries or suggestions to make an online event interesting and engaging for attendees? Please write it down!